Agency + Control
This Outcome examines the complexity of the relationship between media and audiences. Follow the pages to prepare for the SAC.
Make no mistake, you know this product, you LIVE it online... I will teach you the media language, knowledge and skills to be able to critially discuss and analyse the content.
🌟Make a document or slide deck on google drive to keep track of the tasks as you complete them. Then ensure this is attached to the ELT, which you find on the classwork page on Google Classroom!
Make no mistake, you know this product, you LIVE it online... I will teach you the media language, knowledge and skills to be able to critially discuss and analyse the content.
🌟Make a document or slide deck on google drive to keep track of the tasks as you complete them. Then ensure this is attached to the ELT, which you find on the classwork page on Google Classroom!
In this outcome, you are also expected to discuss the extent of the influence that media and audiences have. You might look at the effect of video games, social media influencers, the influence of fandom or fake news. Notions of audience agency and influence are a critical part of this area of study. Audiences have more power than ever before. When discussing the influence of audiences, you might discuss issues like the impact of social media activism, the influence of fandom and how online communities, like Wikipedia, have challenged existing industries. Remember that both media and audiences exert different degrees of agency and control at different times.
Agency and Control also asks you to examine media regulation in Australia. As a country, we regulate the media for a number of reasons, such as preventing copycat behaviour, protecting children, preserving our cultural identity and curbing political influence. There are a number of regulatory bodies—including ACMA, the Classification Board and Advertising Standards that are currently grappling with issues and challenges caused by new media technology. Governments around the world are working with large media organisations, like Facebook and Google, to confront these challenges. And, that’s precisely what the next point asks you to discuss.
‘Agency and Control’ also requires students to discuss ‘ethical and legal issues in the media. In my class, one of the ethical and legal issues we explore is privacy, focusing on the vast amounts of personal information that social media companies harvest and monetise.
Like all learning areas, this one requires that you use appropriate media terminology along the way.
EVERY TIME YOU SEE THIS > 🌟 you MUST stop and read the instructions!!
Content sourced via: Lesson Bucket, Edrolo, Text book and various online research.