CHANGING MODES OF CONSUMPTION AND RECEPTION
The manner in which audiences consume and receive their media is constantly changing. Let's look at television as an example. How have our consumption habits changed over the past 10 years with the rise of technologies and online platforms ?
Scheduled vs on demand. In the past we had to watch television at a scheduled time. However, online VOD services like Netflix have allowed us to watch our content at any time we wish
Small screen vs big screen. The popularity of smartphones has meant that most media content is viewed on smaller screens and is of a shorter duration in order to cater to our new media viewing environment. We are constantly distracted so shorter content tends to be our preference for what we consume.
Viewing vs Binging. in order to cater for our shorter attention spans and appetite for on demand content, TV series are now usually released all at once causing audiences to binge watch an entire series in a short amount of time.
​Convenience vs inconvenience. The COVID19 pandemic has cause a change in viewing habits for movie going audiences. Some audiences are far less likely to go to a cinema to consume their films. Movie studios are regularly releasing their blockbusters online at the same time as in cinemas to cater for our appetite to view media within the home.
How audience consumption of media has changed because of COVID19 by generation:
