Introduction to Business & Marketing is an introductory, one-semester course. The course focuses on the following:
understanding the importance of Career and Technical Student Organizations (CTSO)
soft skill development
Career Clusters and pathways as offered at the high school level including Business Management and Administration, Information Technology, Finance, Hospitality and Tourism, Transportation, Distribution and Logistics, and Marketing Sales and Services.
Goals for students when completing this course
Introduce students to Career and Technical Student Organizations (CTSO)
Discover and develop professional skills
Learn about basic business principles
Understand the importance of information technology in business
Discover careers in the business world