On May 20, 1959, Israel Ka’ano’i Kamakawiwo’ole was born. In Hawaiian his last name translates “the fearless eye, the bold face.” His first taste in performing was at Steamboats in Waikiki, where his father was a bouncer and his mother was the manager. As early as 10 years old, they would call him up onstage with his ‘ukulele. Israel won the admiration and praise of his elders. All the musicians thought Israel was something special. They knew someday he would be somebody. For now, they called him “the kid with the ‘ukulele.” Universal Films contacted The Mountain Apple Company about an exclusive license to use IZ’s recording, “Over The Rainbow/What A Wonderful World” in the movie “Meet Joe Black”. Next, eToys.com adopted IZ’s music for a series of national television commercials. Israel’s sweet voice was matched perfectly to these television commercials, which celebrate the innocence and beauty of childhood and the discovery of a world filled with wonder.