Davy's Blog
DD1- Drone videos that make your home listing shine?
Ty Brandon talks drones for video listings
all right so here we are with ty brandon
today and ty's in the house and he's
from the home front team of nesworth
homes
in kansas city missouri and he's going
to talk today up to sellers about the
mixture of using listing videos and
specifically drones
as a part of that strategy
we're going to list the three most
important benefits in these in this
podcast so keep watching so you can
learn as a seller what the three most
important parts of using listing videos
are
and so ty why don't you tell us a
little bit about your real estate
journey why you're here and why you do
drone videos hi david thanks for
having me um
so yeah my name is ty brandon um kansas
city missouri we service missouri and
kansas park um i have another business
like you can see skyfox drone and so
that's kind of where i really where i
really started um just kind of making um
videos and social media content for
businesses or a lot of real
estate agents
um so yeah that's kind of why i got into
real estate and here i am today so um
Three most important things to a seller
why don't you tell us what are the three
things that a seller the three most
important things about what we do with
custom videos are to the seller
for sellers i would say the most
important thing is
companies pay
hundreds of thousand dollars for
marketing material and really
you want to tell the story of the home
one
um and when you tell that story people
are watching that and it just
psychologically it creates
urgency and a fear of loss that they
need to get into that home and then you
know just to see it maybe they
maybe they're kind of on the edge but
they want to go in and just like is it
really as nice as the video sit
looks um and then so that's
number two and then i think the third
one just
when you're using all this marking
material it of course shows returns and
in the end you're gonna get the highest
price you're gonna get the most and the
best offer um from whoever's looking at
your home
yeah i agree and that's that's really
What is a custom video
important so what do you do then so what
what is a custom video and how do you
get in and get the content and put it
together and where does it get posted
how does all that work so you look at
the highlights of the house um and you
kind of want to show off the the best
parts of the home just overall
the best parts and then you want to get
some b-roll kind of filler
shots
um okay what is what does b-roll mean
what is that b-roll is just
kind of approaching the home
maybe it's the address maybe it's a flag
flying um
whatever you want sports
like or like a fire pit or a gazebo or
yeah yeah anytime something like that
anything that you think that's probably
going to create the experience
um probably you want like as a
seller person who lives in the home how
great it is to sit by the fire pit and
enjoy the sunset
and people can't really realize that
unless they are there um and
how do you how do you experience that so
you take a video um
and that's why you would take a
video at sunset whether rather than you
know at noon so i mean that's a whole
just the process of like like
we were saying telling the
story creating the experience getting
the person who's gonna buy that home
to feel like they want to be in the home
just it's like
we we don't want to miss out on this
great this is this great sunset with my
pool doing all this stuff um
and so sometimes even in my videos i
bring you people will probably
call them extras um but i get people in
there and i think videos with people in
it are way more interesting and so that
again tells the story creates
the experience
um
and then
really like i said in the end if you
tell that story right you're just
increasing your profit margin or you're
increasing the number of offers so it
Quality and experience
sounds like the um
the quality of and the experience of the
person doing this type of work is very
important i'm hearing things from you
about bringing in extras if it makes
sense planning the date the time of day
i think there are some apps and websites
where you can go on and see what where
sunset will be at certain times
storyboarding the process in your mind
as you when you go to the property
where am i going to go first what am i
going to shoot where's the sun
um are there windows in rooms
right as far as getting a lot of
completely blow out enrollments you want
somebody who in the industry we say
is very like light sensitive so
everything has to with light yeah um you
wanna you wanna capture everybody in the
best light you want everybody to be
glowing you want that room to
not be blown out with just like big old
bright windows so it kind of everything
looks like harsh um and the
whites are important um and again
storyboarding
like you're saying once you get
down the line you probably you do want
to hire somewhat of a professional you
know your mom your brother your sister
can get a drone and or a camera and do
all the pictures but you're not
going to get the same the same quality
and it's at the end of the day you can
spend a whole bunch of money to do it
yourself
and more time and you don't you get a
lesser product
um and when you're marketing your home
that's one of the biggest
purchases or sells in a person's life
um and do you want to leave it
up to them or do you just want to just
hire the professional who's like okay i
know what i'm going to do it's not going
to take that much time i got this great
idea it's not going to be just
like the other guy again that's
about getting the best best offer and
the best price and so
it's hard to a lot of people
just make one video but a lot of times
it's about getting really like dynamic
shots so it comes up and you
can you get the front door and
then you can spin around and
um
again that takes practice to be able to
be comfortable flying under
things or flying really close to things
for flying the drone right
or just putting stuff together
like you were saying
the storyboarding pro part of the
process you want to make a tour
of the home right where do you start you
start in the bathroom do you start the
garage i mean is that the most glamorous
or
you want to create
psychological effects and music
has a great
effect on the whole so talk
Music
about talk about music a little bit
that's a good that's a great point so
you've got all this nice video
and um what do you do with it you're
going to edit it down
to
make this sort of what like a trailer
like a movie trailer is that kind of
what you're shooting i mean yeah and you
know what i mean that's a great approach
to think about it i like and
and
i
the music kind of is the beginning
process of everything you go in
there and i kind of i kind of take you
know three or four shots of the same
thing just a little bit different
because you never know what you're going
to get and you kind of get back and
you're like okay what do i do with it
but the music is i feel it's
crucial and that's kind of where i start
i get all the video i guess like that's
where i start but you want to sync the
videos to the music and again
um at the psychological process when
everything makes sense when the videos
and it's cutting and music hits on the
beat people they start nodding
their head and then exactly and that
Talent Experience
takes and that takes talent and
experience i've seen way more videos
where it's just sort of a
walk through a home with some video
behind it there's no timing and
then i've seen other videos that look
like the the trailer to maverick you
know which is a movie that just came out
i know this video could be out there for
years but the new top gun movie
just came out yeah and the video trailer
for that makes you want to go to the
movie
so that's what i shoot for when i do my
videos for homes is i want people to
look at that and go i need to get in
that home right now and they're calling
their buyer agent and then as
the person who is going to list
their home seller what
a good video is like you said you go to
the movies you can see that the
titles come up and they're like oh wow
that kind of looks 3d oh we're
flying through like what a good
video is um and a lot of that stuff um
it's not too complicated to do i mean it
takes again skills
it's a skill set
um for an editor but you as a
seller you're informed what's
going on what a good video is
and if you
see everything that's like the same you
know like i said the same shots before
at least person is in the game
but you want to stand out you
want to create that urgency you want to
you just want an amazing you
want someone like i said start nodding
their head to the music and even stuff
is like it's such a simple step that a
lot of people just leave out on the
table it's just step two of
taking a little bit of time and
really caring about the product that you
export yeah so let's talk about that a
little bit um
the i've got some stats here well
first of all with covid in lockdowns two
and a half years ago everybody got stuck
in their homes so there here are some
stats from inman which is a real estate
national um
sort of a aggregator of information
um they said that videos get four times
the inquiries of of homes that are list
when they're listed with videos they get
four times the inquiries of homes that
are listed without a video 73 percent of
homeowners say they are more likely to
list with a real estate agent who uses
video
people watch an average of 19 hours
of online video per week which is an
increase
of eight and a half hours over the past
four years so the audience is there
the um the desire is there
but
the adoption of video is very slow and
um so
i don't know what it's like in missouri
is it is all right is everybody doing
video out there or is it
what's it like out there
i feel like it's probably the same and
in any industry
you get the people who are going to do
everything to get you the highest and
the most for your house and
there's some people who
have a marketing budget so
i mean it's it's all
how much how much you want to market the
property um and like you said it kind of
reiterates people are watching
a lot of stuff on their phones on their
ipads they can do it anywhere
um and you're you want that chance to
capture that just one interest
um and like video video does it
there's there's not a lot of cable
anymore so people cut the cords um and
then you have you have facebook
you have youtube you have tick tock um
you have instagram
and all those are kind of their own
separate animals and i mean like i said
um when you're making these videos you
want to know
which audience you're talking to and
which audience is going to um
come at your house put a bid in
on your house put a contract in
on your house
um
and at the maybe at the end of
the day it's a numbers game but yeah
you're like if you're doing if you're
putting out the content it's in
MLS
maine
typically when i go on home
listing appointments i'll go into the
mls the night before and i will look up
all homes over a certain price range
let's say it's 500 000
in whatever counties say york and
cumberland county and there will be less
than 10 percent that actually have a
custom video as part of the photos so
like you can click on photos on any of
these and i'll just go through each one
i'll go right down the list and i'll
look to see if there's a custom video
and less than 10 have that so we've got
stats showing that people are online
they want video they want an agent that
does custom video and yet the adoption
rate is very low now sometimes people
will put these photos these videos on
places other than the mls like a web
their own website or whatever or youtube
but the bottom line is the mls is where
people are getting the information from
so why wouldn't you post it there and
again another reason to use someone like
you or me who understands the social
media and the marketing aspect of what
do you do once the video's done
that's really where you put the real
estate person hat on
and marketing and um it's more than just
the people that your your
database and you like i said you've
continually if you're doing video
all the time
um even once a week you're
building an audience of people who who
know you your brand
um it's i mean it's it's way more than
just doing the video the videos
the first step
um and like you said it's what you do
with after the video um and how many
people you can get coming back
so tell tell me a little bit because
Law
we're gonna wrap this up pretty soon
but just wanted to go into the law
part of this
um
what do you need to do to be a drone
pilot to use video for listing videos
yes so if you ever want to make money
doing a drone you need your part 107
license um and what is that
it's it's a certification that the faa
um
wants you to go through a program i mean
there's not there's not a step program
but there's a standardized test um and
it's basically all the safety
regulations they want to know where that
where you can and can't fly
and why those regions and how high you
can fly
um and it's the same thing as
anybody could be a lifeguard
but you want a lifeguard who knows cpr
in an emergency situation so
you really want a professional who has
that certification who has insurance
um so to know that the person that
you're hiring as your agent or the
people that your agents are going to
hire as has a part 107 license and is
insured is very important and if they're
going to come fly on your house that
you're about to sell what if it gets
damaged
where's that going to come out of you
know so just reiterating again the three things that that people really want on
the
the ability to have a story told about
their home
and have that stand out in the listing
when it's rolled out above all the other
listings
that creating a fear of an urgency and a
fear of loss in the buyers they want to
see the home once they see the home they
want to get the home and that number
three leads into typically um bidding
more offers possible bidding
wars better contingencies like an
appraisal gap contingency or whatever
because people want that home they're
willing to do more to get that home for
you as a seller it's going to give you
the ability to hopefully
increase the bottom line and get top
dollar for your listing so we hope this
was helpful tai really appreciate you
coming in all the way from Missouri on
zoom but i hope the travel
wasn't too bad i know it's been
throughout
all right well thanks again i hope you
all have a great day and don't forget
today's the day don't dog it
DD8- Show your home without buyers stepping foot inside!
A chat with a great client- Ron Bissell
Hey, everybody. Dave Dog here and the dog house today has moved to Saco, Maine. I'm at my friend Ron's house. Ron and his wife sold their house a couple of years ago. Almost three years ago. Yeah. And Ron had just come out of doing some chemo and so we wanted to find a way to keep the mass of people coming in to look at their beautiful home, which they were selling in Saco.
And now we came up with kind of a unique way to do that. So tell me what happened, Ron, where we were talking about what we could do. To find a way to not have so many people come in all at once. The first thing we talked about was to restrict the number of people coming into the house because at that time I was quite immune deprived because of the chemo that I was on.
[00:00:53] And thinking about it over and over again, we thought why can't we just do a walkthrough video of the house and do it so that they can interact with you and come up with a good feeling for the house? And then we could then take the people that we thought were, would be the best fit for the house to come through personally and get a view of the house and to get the fuel of the house before they actually commit. Yeah. And that's exactly what I remember. We talked about, and at first I thought it might manifest itself as a video. That we would just put a video tour up online and people could look at it. But then what I realized was I could use the technology of our showing time app, which is the app where an agent goes on to book a showing along with zoom, where I could send a Zoom link for their specific showing.
[00:01:42] So what happened was we were able to do two. Over one weekend. So we got 17 showings done on one weekend, two days. And as I got showing time requests, I then sent a Zoom link to the, to that buyer agent. She was able, or he was able to send that out to their buyers and other people in their family that might have wanted to be on the Zoom also, which was cool.
[00:02:03] So somebody might have been in a different, But because if it's on Zoom, they were able to do the showing. So then I went in the home by myself, and I went around 17 times with my camera and did a walkthrough tour. The buyers were able to stop me if they wanted to see something a little different or go into a, a closet or look around something.
[00:02:21] And they, the comments were great. I think we had a really robust it was a real good experience for the people that came through the house because they got to see it. before they had to actually physically be there. And I think being able to talk to you while you were walking 'em through the house is a big benefit.
[00:02:36] Yeah, I think so too. And so we got eight offers from those 17 showings. And then Ron and his wife went through the offers to see which ones they liked the best, and then offered those people the ability to come in. Within a couple of days. So everybody was in and out within I think four days.
[00:02:54] Within four days, yeah. Yeah. And then they were able to then choose a, an offer to go with. And I think that the unexpected part of it was the feedback from the agents was really positive. They were, they thought it was very different to be able to do that. But from your perspective, it was so good to not have a crowd going through the home.
[00:03:12] It was wonderful because we didn't have to really do. . Yeah. The house was set up for people to come through. Yeah. And you took 'em through and they seemed to really enjoy that. Yeah. I think they get, you got more positive feedback, I think, than actually walking through the house. Yeah.
[00:03:27] Yeah. It was all positive feedback from the agents and because I don't think they understood what we were doing until after we did it. Yep. The walkthrough and then they understood. So anyway just a kind of a from a seller's perspective a way of thinking outside the box on how we can do things to keep people safe and secure in whatever situation they're in, to be able to provide a solution for that situation.
[00:03:49] Yeah. Plus it, it did it over a shorter period of time, right? I think so. You'd have to keep setting the house up, keep cleaning, all that kind of stuff. Yep. You do it once and it's done. Yeah. And this was right as Covid started too. This was like right in that fall, I believe. Exactly. Middle end of summer.
[00:04:02] Yeah. Listen, I really appreciate your taking some time out, Ron, and talking to me and I love your, pleasure. We're in the new house now and they love it here and. It was just a really good experience. So I wish you well. Thank you. And you look great. Thank you. Yeah, you're doing well.
[00:04:15] Good. I'm glad Doing well. Good. All right. And all of you don't forget, today's the day. Don't dog it .