Using 2D Animated Infographics to Leverage Your Marketing

Content has evolved dramatically, from long presentations to 3D animations. There were times when the millennials were super impressed with different styles of texts, vibrant images, and static infographics. Still, Gen-Z demands more life and charm in what they see.

Incorporating a 2D animated infographic into your marketing strategy will surely catch more eyeballs and fetch great returns.

Do you still need clarification? Let's dig in to know why you should include 2D animated infographics in your content strategy.

Reasons to Use Animated Infographics to Boost Your Marketing

Animations create unique content

Marketers share various pieces of content to gain the maximum attention of consumers. But only some pieces of content shared are liked by the audience. However, the 2D animated infographics are far from cliche and have a more appealing and unique content format that grabs consumers' attention. The animated infographics can consummate any storyline with engaging and visually appealing design.

Simplifies complicated concepts

Marketing can sometimes be an arduous task if the concept is complex. Therefore, telling a story that sells by turning the complicated idea into layperson content is essential. Here is when the infographic videos come into action. Animation gives us the liberty to create beyond the limitations of conventional content. Hence, infographic videos make it easier for viewers to understand your story or the product.

It fits into the marketing funnel

Animated infographics are among the most effective ways to roll the ball for higher sales. They can fit anywhere in the different stages of the marketing funnel. You can incorporate animated infographics in the blog post for better SEO results, add them to your product page, share them on social media platforms, or recycle or repurpose the existing animated content in different types and formats.

Adds to the brand value

Animated infographics are 76% more straightforward to comprehend than other datasets. So, to make your brand stand out and rule in the minds of your consumers, it is vital to do something out of the box. Adding animated infographics to your content format can drive in customers as they see the attractive, appealing, and easily digestible content that highly promotes your brand.

2D animated infographics are cost-effective

Whether a multinational conglomerate or a startup, animated infographics perfectly fit your budget. Creating animated infographic videos costs comparatively less than the amount you pay for video advertisements. Animated videos significantly generate ROI as the content can be used for multiple purposes to attract consumers and generate more revenue. Reach out to Motion Matrix Media for affordable creative solutions.

Reap the benefits of 2D animated infographics, one of social media's most shared content formats. Contact the leading and most trusted 2D animation production company, Motion Matrix Media, to create content that expresses your brand.