Let's Talk: Leveraging Podcasting
Your Host, E.B. Moss
E.B. is a Podcaster, Speaker, Content Creator and Marketer. After senior executive positions at Food Network, Lifetime Television, and audio companies Cumulus/Westwood One and AdLarge Media, E.B. headed up content for media B2B publications, MediaVillage and The Continuum, where she produced several successful B2B podcasts, and even hosted a video series for Brand Innovators.
Her experience hosting 100+ interviews -- with guests ranging from Sir Martin Sorrell, Bozoma Saint John, the CMOs of Clorox Company to Cadillac, to authors, actors and ad execs -- has led to a reputation for "humanizing" her guests and helping them authentically showcase their value propositions.
These cross-platform executive profiles have served as audio and content marketing for numerous companies as bespoke branded podcasts -- such as "Trade Up with Angi" -- or through interviews on her own show, “Insider Interviews with E.B. Moss,” a forum for conversations about the business of media, marketing and advertising.
E.B.'s personal voice finds a home in "It's Quite a Living," in which she taps her wide circle of successful friends for personal stories with a touch of professional how-tos.
E.B. is a sought after speaker on the topic of media, marketing and all things audio on both other podcasts as well as industry conferences. She began her career writing an entertainment column for a daily paper in New Jersey, then as a radio copywriter and voice talent. Her favorite role was being a singing elf in a holiday cartoon for Chuck E. Cheese!
How to Tap the Power of Podcasting for Your Brand or Executive*:
Brands and companies are wise to drive trust through showcasting their personal side in a way that podcasting does best.
Ask about:
TRAINING: Strategy and best practices trainings to launch your company's first B2B podcast
DEVELOPMENT Complete production of your own podcast series
or
UNDERWRITING: Sponsor a full episode or a series of 3-5-minute mid-roll interviews featuring your executive in Insider Interviews -- or own a segment among complementary industry counterparts, recorded at a conference such as CES or Podcast Movement. You'll receive audio and video assets of your interview to leverage on your site and social media.
OWNED EPISODE: A custom episode of Insider Interviews that can include:
Longform Interview
Embed code of episode to enable audio player on client’s site
Companion show notes and/or 700-900 word press-worth article based on the interview published in a trade magazine
Suggested social media a content and assets including an “Audiogram” file for client use
SOUND CASTLE AUDIO - Conversations with a Personal Touch
Business insights and information: Media, Marketing, Advertising and Entertainment Executives give us the insider's view of the industry.
Many say, "Eh, it's a living." Only a few can say, "It's QUITE a living!" Host E.B. Moss draws out the personal stories and the paths to success of those at the top of their game.
Sample episodes of Insider Interviews: http://bit.ly/InsiderInterviewsPod -- Listen Free on all Podcast Platforms
For the personal touch: It's Quite a Living (Available anywhere):
E.B. Speaking ...About the Business of Podcasting
Interview guest of Ken Kraetzer, discussing CES 2024 and Podcasting
Host/Producer: Marketing Insights Videos with State Farm, PepsiCo and others -- Brand Innovators
Speaker: Podcast Movement on Content Strategy
I speak with...and speak FOR others! Ask about narration and hosting services:
Marketers and Media Researchers Agree:
It's a great time to invest in audio.
Ask me about how and where to invest effectively in podcast advertising.