The North America Moringa Product market is accounted to US$ 1062.2 Mn in 2018 and is expected to grow at a CAGR of 8.8% during the forecast period 2019 – 2027, to account to US$ 2248.2 Mn by 2027.
Hailing from the sub-Himalayan regions of India, Pakistan, Bangladesh, and Afghanistan, the Moringa oleifera tree now flourishes across the tropics. Revered for its impressive nutritional profile, nearly every part of the moringa plant – leaves, bark, flowers, fruit, seeds, and root – has a long history of medicinal use. Packed with vital nutrients like protein, fiber, phosphorus, fat, carbohydrates, and potassium, moringa is traditionally employed to address a wide range of ailments, including anaemia, cancer, diarrhoea, headaches, arthritis, asthma, and diabetes.
In North America, the escalating demand for dietary supplements and nutrient-rich foods is fueling significant growth in the moringa products market. Moringa leaf powder, derived from naturally dried leaves, stands out as a concentrated source of iron, vitamins K and E, vitamin A, calcium, and potent antioxidants. It's sought after for its potential to combat fatigue, enhance skin health, bolster immunity, and support muscle growth. Consequently, end-use industries exhibit a particularly strong appetite for moringa leaf powder.
It's crucial to note, however, that the bark and roots of the moringa plant pose a risk to pregnant women. The chemicals present in these parts can induce uterine contractions, potentially leading to miscarriage. Despite this precaution, the increasing health awareness among consumers is projected to sustain the robust growth of the moringa products market in the region for the foreseeable future.
North America Moringa Product market Segmentation
North America Moringa Product market, by Products
Leaf Powder
Tea
Oil
Seeds
Others
North America Moringa Product market, by Application
Dietary Supplements
Pharmaceuticals
Cosmetics
Others
North America Moringa Product market Company Profiles
Moringa Malawi
Kuli Kuli Inc.
Organic India Pvt. Ltd.
Ancient Greenfileds
Green Virgin Products LLC
Earth Expo Company
North America Moringa Product market Strategic Insights
Strategic insights for the North America Moringa Product market provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
North America Moringa Product market Regional Insights
The geographic scope of the North America Moringa Product market refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
North America Moringa Product Market Application Insights
The North America Moringa Product market is segmented on the basis of application as dietary supplements, pharmaceuticals, cosmetics and others. The dietary supplements segment dominated the North America moringa products market whereas the cosmetics segment is expected to grow at fastest growth rate during the forecast period of 2019-2027. Moringa is known to possess more vitamin C than oranges, more potassium than bananas, more vitamin A than carrots, and more iron than spinach. Moringa is high in anti-inflammatory and antioxidants compounds that can help prevent disease, treat cancers, and protect the brain. Moringa roots are known to be rich in antibacterial and antifungal effects. The root extract shows antimicrobial property due to the existence of 4 alpha-L-rhamnosyloxybenzyl isothiocyanate.
Moringa leaf powder and moringa oil are used topically on the face to prevent wrinkles and free radical damage to the skin. Moringa helps to firm up the facial skin and also helps to reduce wrinkles and blemishes for a younger look. Moringa oil is also used as an ingredient in various lip balms and lip care products, as it can moisturize the sensitive skin of the lips and helps in retaining its softness. The other segment includes animal feed, fertilizer, and others. Every part of the moringa tree has beneficial properties, which makes it a multipurpose tree that can be used as fertilizer natural coagulants, spices, food, herbal medicine, forage, and nectar for bees.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights