Sethia Sweets is a family-owned business that operates in the FMCG sector, sweets and namkeen food items to be precise. They work in the B2B and Export segment. It has two production units while its products are exclusively marketed and distributed through a dedicated team of marketing & sales professionals.
How did it all begin?
I was referenced about the vacant position through a family member.
They invited me for a formal interview, were impressed with my CV, and offered a role in the marketing department.
My role at Sethia Sweets
As an Associate, I was hired to look after and fulfill their Export orders.
I was working with a team of 5 supervisors, who were directly reporting to me.
I was reporting to the General Manager (GM) on a daily & weekly basis about work progress + a high-level view of daily reports based on supervisors' work + Export orders processing progress via Excel sheets and quick meetings.
Responsibilities
Preparing Daily Production Report and White Sheet Report based on 5 supervisors' reports.
Processing Export orders, and reporting to the GM in Excel sheets.
Printing stickers for Shipping Boxes to ensure which carton has which product.
Using Google Tools to find prospects for sales team to close the deals.
Updating Daily Wages Report to speed up the factory workers' salary payments the following month.
Reviewing Sample Products' packaging before dispatching them to new clients.
Cross-checking supervisors' reports with sales accounts to maintain records' accuracy.
Key takeaways
How offline marketing and branding works.
How Export orders work from an operational point of view.
How to Export products + cross-check all quality checks & processes for smooth execution / handover.
Handling and management of a team of supervisors to get things done with minimal to less errors.
Redesigned Shipping Box design for namkeen food items, based on a brief provided by the GM.
Set Daily Production Report format to report production in both Production Units.
Redesigned Vendor Purchase Order Vouchers, based on a brief by the GM.
Reviewed Product Packaging designs, and notified errors in branding to the GM.
Working directly with the Senior Management.
Achievements
I promoted products using offline marketing & branding practices for the first time.
I also learned lead generation for sales team to get new clients, for which I used Google Tools to find prospects.
They have a decent website, but they were doing no online or digital marketing. I joined them in the hope of doing online-offline marketing campaigns, but it turns out their focus was more on offline marketing tactics to get new business.
It was a big learning curve in terms of how to work with and report to the Senior Management, all while managing a team of 5 supervisors.