SEDIL is a joint venture between Podar Enterprise and Kohinoor Group, committed to provide high-quality sports education programs across India. CIA is their cricket division that provides Cricket Australia-certified cricket coaching and training through its various franchisees at PAN-India level.

I was recommended by a contact for this role. Company was looking for a different way to cover Cricket Australia's Coach Manager's visit to India, among other things.

I was officially in-charge of covering Cricket Australia's Coach Manager, Matthew Betsey' visit to India.

It was a 10-day trip to various cities in India, which involved inauguration of various CIA franchisees, meeting with partners, conducting coaching workshops, etc.

• Interviewed Cricket Australia's Coach Manager.

• Covered his short visit to India in form of written articles.

• Re-publishing content piece on my blog, Mon's Rules, for keeping a record of my work and exhibit my skills.

• How to cover an offline event for an online audience.

• Conducting interview of high-profile business people.

• Generate hype around an offline event using online mediums.

Interviewing top-administrators such as Matthew Betsey was an honour. It was the first time I interviewed someone, and was thrilled to be the interviewer of a non-Indian personality.

I couldn't help but noticed, "..suddenly all of my first are non-Indian. WOW!" (My first employer was based out of Pakistan).

This short assignment also gave me an understanding of how to prepare content for an event that happens completely offline. Timelines of such events are crucial to match, else a story is likely to miss the punch.

I re-published the content on my own blog, Mon's Rules, too, just to keep a record. However, the company had a separate content publisher to do the first honours.

Here are the links to my blog, have a read.

• • My interview with Matthew Betsey, Cricket Australia's Coach Manager

  • Full event coverage by Monika for CIA-SEDIL

For communication

• • WhatsApp

  • Email

  • Phone Call

  • Text Message

For content writing

• • MS Word (for content ideation to final draft to-be-published on the website)

  • Google Search (for topic research)

  • WordPress (CMS for website content publishing + content (re)publishing on my blog)

For content distribution

• • Various social media sites and content directories (It used to take me 1-2 hours to promote my own content)

  • Bitly (to track the link clicks for readership analysis)