This is a school project focused on bringing social awareness to the issue of domestic violence. I created this ad campaign to inform others of the harsh realities victims of domestic violence face daily. The designs not only portray the physical abuse victims face but also the psychological damage caused by these relationships.
The ad redesign was completed as a school project. I transformed the ad to include more emotional imagery with the inclusion of a father holding his baby. This image helps convey the message of the original advertisement - "the heart knows to protect". The final design is shown next to the original ad (right). Additional concepts are shown below.
The online advertisements below were created for local businesses that provide discounts to hospital employees for their products and services. These were used in email promotions and online banner ads.