6 Mistakes to Avoid When Buying Digital Art Prints Online in India

We’ve all been there—you scroll through Instagram or stumble upon a new art platform, and bam, there it is: a digital print that absolutely speaks to you. Maybe it’s a bold abstract, a dreamy cityscape, or a modern take on Indian folk art. You’re one click away from checkout… but wait.

Buying digital print artwork online in India is convenient and exciting, but if you're not careful, it can turn into a bit of a letdown. From misleading previews to poor print quality, there are a few common missteps that even the most enthusiastic art lovers can make.

As someone who’s been collecting digital prints (and learning from a few early mistakes), I’ve put together this guide to help you shop smarter, avoid buyer’s regret, and get the most joy from your wall art.

Let’s jump right in.

1. Not Paying Attention to Print Resolution

This is where it all starts—and where most people go wrong. Just because an artwork looks great online doesn’t mean it will hold up once printed.

What you see on screen is often a compressed or low-res version. If the original image isn’t high-resolution, the printed version may come out looking blurry or pixelated. And trust me, there’s nothing worse than being excited for a piece of art, only to have it show up looking like it was printed on a home printer.

What to do instead: Stick to trusted platforms like Mojarto that work directly with artists and offer museum-grade print quality. Always check for resolution info or printing specs before placing an order. 

2. Not Verifying the Artist or Seller

This one’s big. In India’s booming online art market, there are plenty of marketplaces—but not all of them vet their sellers or offer authentic work.

I once ordered a digital print that looked eerily familiar, only to later find it was a rip-off of a well-known illustrator’s work. Lesson learned.

What helps: Choose platforms that feature real, verified artists. Mojarto, for instance, has artist bios, portfolios, and even videos in some cases. Knowing there’s a real person behind the artwork adds value and trust.

3. Overlooking the Size and Material Details

If you’ve ever ordered a “large” print online only to receive something the size of a file folder, you’re not alone. Print dimensions can be misleading, especially when not clearly mentioned.

Also, don’t assume every print is on canvas. A lot of digital art is printed on textured paper or archival matte sheets—and not all of it is frame-ready.

Pro tip: Always check the product description carefully. Know whether the size is in inches or centimeters. Look out for terms like “rolled,” “framed,” or “mounted.”

4. Getting Lured by Unrealistic Discounts

We all love a good deal—but when an artwork originally listed at ₹8,000 is suddenly “on sale” for ₹399, it’s a red flag. In many cases, these are either unauthorized prints or digitally stretched images sold without the artist’s permission.

You don’t just risk wasting money—you might also end up supporting piracy, even unintentionally.

What’s worth investing in: Fair pricing. Real artists put their time, vision, and skill into their work. Paying a little extra ensures you’re supporting creative talent and getting quality in return.

5. Forgetting About Packaging and Shipping

Let’s face it—prints are delicate. Even if they’re not technically “fragile,” one wrong fold or bend in transit can ruin them. I've received prints with creases and dented corners more than once, and it’s always disappointing.

Before ordering: Check the shipping details before you buy paintings online in India. Does the seller use protective packaging (like hard tubes or flat-packed boards)? Do they offer tracking? Platforms like Mojarto take this seriously, and that peace of mind goes a long way.

6. Buying Something Just Because It’s Trendy

It’s tempting to follow what’s hot on Pinterest or what influencers are hanging on their walls. But here’s the thing: art is personal. What looks great in someone else’s space might feel totally out of place in yours.

I’ve made this mistake. I once bought a minimalistic line-drawing print that was super “in” at the time. But it never quite felt like me. Eventually, I replaced it with a vibrant, bold piece by an emerging Indian artist—and that felt right.

Take a moment to ask:

• Does this reflect my personality or interests?

• How does it make me feel?

• Will I still love it a year from now?

Platforms like Mojarto offer a wide range of styles, so whether you're into traditional Indian motifs or abstract urban themes, you're bound to find something that resonates.

Final Thoughts: Buy Art That Feels Like Home

There’s something special about discovering a piece of art that clicks with you—especially when it’s made by someone passionate, talented, and halfway across the country (or globe). Digital prints make it easier than ever to bring that magic into your home. But like with anything you buy online, it helps to be a little mindful.

So, the next time you’re browsing digital art print online India style, keep these tips in your back pocket. Avoid the common mistakes, take your time to choose what truly speaks to you, and you’ll end up with artwork that not only looks good—but feels good too.

And if you’re not sure where to start, I genuinely recommend giving Mojarto a look. Their curated collections, verified artists, and customer-friendly service take the guesswork out of buying art. Plus, you’re supporting the creative ecosystem in India—which is something worth hanging on your walls.