If you are a chef, you may have an understanding about the pairing of different foods to bring out the best of both. The same is the case with the packaging. Things can be paired to make the packaging perfect from different perspectives.
In this scenario, you may wonder about where to start from. We will talk about the most basic items here, i.e. custom color boxes and custom tape.
The most commonly used shipping cartons are the corrugated boxes which come in different Kraft varieties. If you look at the shipping units, you will see most of the shipments looking the same. This is the reason that when those boxes make a sea of Kraft. In this scenario, you may want your shipment to stand out.
These boxes are available in three basic styles. The first style is the basic one and it is known as the standard RSC (regular slotted carton). This type of box is suitable for the packaging and shipping of most of the items. The second type is FLM (front lock mailer) which is great for the presentation and unboxing. And the third type of boxes is EFM (easy fold mailer) which is ideal for the shipping of flat and narrow items.
Each of these types of boxes has its own considerations about designing. You will be able to know about these limitations quite easily. Good news is that there are still plenty of design options even with the limitations.
Packing tape is the second most essential among packaging supplies after corrugated boxes. While boxes are used to pack the items, you are going to need to seal the box in order to avoid the items falling out from the box. That is where you are going to need packing tape.
Packing tape is a fairly wide strip on which you can get many designs printed. Your company logo on the packing tape can be a huge branding factor.
In simple words, using custom packing tape is a win-win because you are doing effective branding of your business while ensuring safety of your products. One thing worth mentioning here is that the pattern on the packing tape you use is different from all of the other brands out there. It means that if you are able to ensure better product quality, each of the design elements on your product package will become your unique branding factor.
Good thing is that you can use both custom color boxes and custom packing tape in combination for better branding of your business. All you have to do is to find a right design combination.