A flexible CMS is today's answer to anyone who asks what to look for when creating mobile content. Due to the high speed of mobile technology development and navigation changes based on user location, it is difficult to predict what the mobile future will bring and what type of mobile CMS will best suit your needs.
The three most important forms of mobile content to consider
The focus of a place: a site for all visitors who are represented differently on mobile devices
Two-site approach: a site for desktop visitors and one specific for mobile devices
Mobile application: Internet application transferred to a mobile device that performs specific tasks
Additionally, some companies need a mobile CMS to address only a small set of devices (for example, smartphones), while others need to display content on any mobile phone that exists.
The shape of mobile applications
One of the prerequisites of the mobile application method is the extensive infrastructure required for basic distribution and maintenance updates. And in addition to the distribution infrastructure, organizations need to create custom versions of the mobile application for each of the mobile platforms on which it will run (Android, Mac O / S, RIM, Windows Mobile, Symbian, etc.), which in turn also requires individual updates for end users to install and update. For commercial applications this is not a major obstacle, for information applications and for companies with a limited amount of resources to implement it is not an obvious option.
Native used to have some benefits, but with the arrival of HTML5, CSS3 and all modern browsers, even the latest versions of Internet Explorer that support Javascript code, these benefits are slowly being reduced and in the not so predictable future it will be it is possible to duplicate all the unique features of mobile applications in a standard cloud based mobile CMS system.
The remainder, of course, is the marketing angle that mobile applications can have in Apple, Android and Windows, mobile application stores. These app stores have wide visibility among viewers and potential customers, and mobile apps through these app stores have a natural window to the mobile market. While well-known names take full advantage of app stores and their marketing potential, this is not the case for SMEs where the brand is not necessarily the key differentiator, but rather the products and services offered by these companies. . For these companies, visibility on the Internet can only increase with keywords, reflecting the nature of the products and services offered, and with keywords that are at least ranked in the top 20 of the major search engines.
A site's approach
This is the most effective approach for all businesses and organizations where the content between the site's main site and the mobile website is identical and can remain identical.
Content management and updating, both main and mobile, are performed from the same management interface, and all updates are immediately available for viewing on PC and all mobile devices.
Both the main unit and the mobile unit can be accessed via the same URL, and depending on the device used, the viewer is directed to the main site or the mobile site.
Mobile viewers will always be able to return to the main website of their mobile device if they need access to modules not yet optimized for mobile visitor management kiosk.
Over time, and with the development of HTML5 and browser technology, it will be possible to match almost all of the modules available on the main website for mobile viewing, including complex modules such as video players and ecommerce modules.
At the heart of this approach is a unique design template for the main website and the mobile website. A mobile CMS system should be able to customize the items you would like to display on your mobile site, and also organize them in succession by simply dragging and dropping.