Mobile App Download Statistics

"Mobile to overtake fixed Internet access by 2014" was the huge headline summarizing this bold 2008 mobile marketing prediction by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers when reviewing technology trends. That same year, Eric Schmidt of Google exhorted businesses to take a 'Mobile First' approach to designing web experiences, informed by customer-focused smartphone analytics. Our mobile marketing statistics compilation contains

15 years later, in 2023 understanding mobile engagement of online users is more vital than ever so digital markers can engage and influence their mobile audience. Today, the latest research from Statista shows that more than half of all web traffic is mobile.

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In this compilation, we'll share the best quality statistics on how consumers interact with brands via mobile responsive websites, mobile apps or the key digital channels like search, email or social media.

The mobile statistics that the team at Smart Insights curate in the regular updates to this article are grouped under these headings for key questions marketers need to answer about mobile to help them compete:

The implications are increasingly clear - if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience, you will miss out compared to competitors who are.

We recommend you understand this multichannel switching behavior for your own brand. It's important to keep track of the split between users of mobile and desktop devices visiting your site (s0, using segments in Google Analytics is the best way to do this.

This insight from Statcounter shows the varying proportion of desktop vs mobile visitors through time. It shows that although mobile visits are increasing, the rate of growth is slower than previously. It shows that desktop experiences remain important.

The growth in mobile usage prompted, Eric Schmidt, then Chairman of Google, to recommend a Mobile-First design approach. The reality is that while smartphone use is overwhelmingly popular for some activities such as social media, messaging, and catching up with news and gossip, many consumers in western markets also have desktop (and tablet) devices which they tend to use for more detailed review and purchasing.

So we need to think about strategies to engage the multichannel majority not simply 'mobile first' or 'smartphone adoption'. Audience measurement platform comScore has broken down the % of the total digital audience who access content as mobile-only by category. The top categories for mobile access are coupons/incentives, dating, social media, and weather - all with above 80% mobile-only users.

We have a separate compilation of e-commerce conversion stats if you're creating a business case for mobile-optimized sites as explained in our mobile marketing strategy guide. This data is also valuable since it shows the variation in conversion rate by mobile type. This is the latest data from Kibo Monetate for their retail clients showing conversion rates.

Smartphone conversion on mobile has increased dramatically over the last 4 quarters. The latest quarterly update from 2020 shows, particularly in the States, there is now only a very small difference between desktop and mobile conversion rates. Interestingly, global tablet conversion rates are even higher than desktop!

Data.ai provides one of the best sources for understanding mobile app usage. Their State of Mobile 2023 report reveals that despite nearly everyone owning a smartphone, new app downloads and total hours spent continue to increase.

This update to this post features some of the latest updates on mobile statistics and we will continue to update them through the year. But more recent data can be sourced. To conclude we highlight some of the best sources to make the business case for investment in mobile marketing in your presentations and business cases to colleagues or clients.

The newcomer Trojan-SMS.AndroidOS.Fakeapp.b came eleventh (3.35%). This mobile malware can text and call preset numbers, show ads, and conceal its icon. Most users attacked by the Trojan are from Russia.

* Excluded from the rankings are countries with relatively few users of Kaspersky mobile security solutions (under 10,000).

** Share of unique users attacked as a percentage of all users of Kaspersky mobile security solutions in the country.

* Excluded from the rankings are countries with relatively few users of Kaspersky mobile security solutions (under 10,000).

** Unique users attacked by mobile banking Trojans as a percentage of all Kaspersky mobile security solution users in the country.

* Excluded from the rating are countries with relatively few users of Kaspersky mobile security solutions (under 10,000).

** Unique users attacked by ransomware Trojans as a percentage of all Kaspersky mobile security solution users in the country.

Countries leading by number of users attacked by mobile ransomware Trojans are the same as in Q2: Kazakhstan (0.57%), Sweden (0.22%) and Kyrgyzstan (0.21%). In all three the Trojan-Ransom.AndroidOS.Rkor family Trojans were the most common threat.

With mobile commerce sales estimated at $3.56 trillion in 2021, ecommerce store owners can no longer afford to neglect the importance of having a mobile-optimized online store to attract customers and grow their business.

In 2019, the average US adult spent 3 hours and 43 minutes a day on mobile devices. That marked the first time that the time spent on mobile exceeded the time spent watching television, which came in at 3 hours and 35 minutes.

This divide widened in the following years, with time spent on mobile devices estimated at just under four hours (3 hours and 54 minutes) in 2021, compared to 3 hours and 22 minutes of television time.

The latest mobile usage statistics show that nearly seven out of ten internet users in the US say they would look for customer reviews on their phones while in-store before approaching an employee (eMarketer, 2019).

Such mobile usage statistics highlight the importance of providing consumers with a positive mobile experience, and retailers certainly are aware: half of them have already included it among their most important customer engagement strategies.

The latest mobile statistics hint at a high reliance on online shopping on mobile devices. More than half (50.9 percent) of online shoppers worldwide currently use their mobile phones to purchase products online at least once a week (DataReportal, 2023).

With so many people doing mobile shopping, as an ecommerce business owner, you should consider prioritizing your mobile optimization strategy. This is especially since users who have come across a negative experience on a mobile website are a lot less likely to continue buying from that business in the future.

That means everything from optimizing your store elements (i.e. images, layout, call-to-action buttons, etc.) for an optimal mobile experience and ensuring short load times to offering a smooth checkout process and allowing multiple payment options.

At the start of 2015, less than one-third (31.16 percent) of the global web traffic came from mobile devices. Fast forward to just six years later to the start of 2021 and that number has skyrocketed to 54.8 percent, marking a 75.9 percent jump (Statista, 2021).

And with the emergence of 5G technology, which will bring about much quicker internet speeds and connections, we can expect mobile traffic to continue growing. In line with that, experts are expecting the average smartphone data usage to increase from 10GB (at the end of 2020) to 35GB by 2026.

Of total time spent consuming digital media on smartphones, we see a stark difference between time spent on the mobile web and on apps. While the former has stayed the same at seven percent from 2017, US consumers are now spending 63 percent of their time on digital media via smartphone apps, up from 50 percent in 2017.

Focusing on just digital ads, the latest mobile marketing statistics show that digital ad spend on mobile amounted to $129.8 in 2021, which is more than two-thirds (67.9 percent) of the total digital ad spend that year (eMarketer, 2021).

This marks an annual increase of 26.5 percent, with the largest growth coming from the entertainment sector. In 2021, businesses in the entertainment industry increased their digital ad spend on mobile by 37.5%. Despite the rise in expenditure, its mobile ad spend remains one of the lowest, at $8.54 billion.

A similar distribution is seen among consumers in the US, with conversion rates for mobile phones and tablets at 1.53 percent and 3.36 percent respectively, while that of desktops stands at 4.14 percent.

These mobile usage statistics can help you craft a mobile-first strategy that will propel your dropshipping business forward by getting you higher engagement, traffic, and ultimately, sales. So go forth and use them to give your business an advantage now!

In fact, in the first quarter of 2015, the mobile share of internet usage was only a third of computers and other devices (31.16%). While, as of the start of 2022, the majority of internet usage now comes from mobile devices (59.1%).

Remember blackberries and flip phones? Well, it turns out that 17% of Americans still use more archaic mobile devices. Of course, this number is skewed toward particular demographics, with 25% of those making less than $30,000 a year owning a feature phone and 40% of those aged 65 and older owning one.

Of course, the integration of smartphones in our everyday lives does come with some negative side effects. Today, we are more reliant on and addicted to mobile devices than ever before. Here are the facts:

Smartphone Usage Statistics and Mobile CommerceNo doubt, the growth of smartphones has had a positive effect on mobile commerce. Especially in the U.S., the mobile commerce industry continues to boom year after year. According to our research:

In the US, mobile media consumption is continuing to displace viewership and listenership in traditional channels. In addition to getting their entertainment on smartphones, consumers are spending more time using mobile apps, especially for social networking and messaging. 006ab0faaa