PRIVACY POLICY
Last updated: Oct 9, 2026
This Privacy Policy describes how your personal information is collected, used, and shared when you play BlockDown: Falling (the "Game"), a mobile application developed and operated by us.
We are committed to respecting and protecting the privacy rights of our users in compliance with the policies set forth by the Apple App Store, Google Play Store, and applicable global data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
We collect information to provide better services and gameplay experiences to all of our users.
When you download, access, and play the Game, we may automatically collect certain technical data from your device, including:
Device Characteristics: Device model, operating system version, unique device identifiers (such as IDFV for iOS or Android Advertising ID), language settings, and network connection type.
Gameplay Data: High scores, level progress, in-game achievements, session durations, and crash reports.
Approximate Location Data: Coarse location derived from your IP address (country or city level) to deliver region-appropriate content or advertising.
Customer Support: If you contact us for assistance, we may collect your contact details, communication history, and any details you voluntarily provide regarding your issue.
We respect your privacy preferences and provide full transparency regarding data tracking in accordance with Apple's App Tracking Transparency (ATT) framework and Google's Developer Policies.
If you are using an iOS device (iOS 14.5 or later), the Game will ask for your explicit permission before tracking your activity across other companies' apps and websites for targeted advertising purposes.
If you choose "Allow": Third-party advertising networks may collect your Identifier for Advertisers (IDFA) to show personalized ads that are relevant to your interests.
If you choose "Ask App Not to Track": We will disable access to your IDFA for tracking purposes. You will still see ads, but they will be generic and less relevant to you.
Android users can opt out of personalized ads at any time via their device settings (Settings > Google > Ads > Opt out of Ads Personalization or Delete advertising ID).
We use the collected information for the following legitimate purposes:
Operating the Game: Delivering gameplay, saving game state, leaderboard management, and feature optimization.
Analytics & Performance: Monitoring game performance, analyzing user behavior trends, diagnosing technical glitches, and fixing crashes.
Monetization & Advertising: Displaying in-game advertisements, including non-personalized or personalized ads based on your tracking consent preferences.
Customer Service: Responding to inquiries and providing technical support.
Security & Compliance: Preventing fraudulent activities, enforcing game rules, and fulfilling legal requirements.
To provide game mechanics, analytics, and monetization, we integrate software development kits (SDKs) from trusted third-party service providers. These third parties may collect device information under their respective privacy policies:
Provider Category
Service Provider Examples
Data Collected
Purpose
Analytics
Google Analytics for Firebase, Unity Analytics
Device Model, Gameplay Events, IP Address
Performance Monitoring & Product Improvement
Ad Networks
Google AdMob, Unity Ads, AppLovin
Advertising ID (IDFA/GAID), Coarse Location
Ad Delivery & Monetization
Crash Reporting
Firebase Crashlytics
Crash Logs, Device Hardware Specs
Debugging & Stability Improvements
In accordance with app marketplace guidelines, we clearly disclose our data practices:
Data Types Collected: Device IDs, App interactions, Crash logs, Diagnostics, and Approximate location.
Security Practices: All data transmitted between your device and servers is encrypted in transit using cryptographic protocols (e.g., HTTPS/TLS).
Data Deletion: Users can request deletion of their data by reaching out to our support team.
Data Used to Track You: Advertising ID (if permission granted via ATT).
Data Linked to You: Diagnostics or user identifiers (only where explicit account linking is enabled).
Data Not Linked to You: Usage data, performance diagnostic data, and generalized location data.
BlockDown: Falling is designed for general audiences and is not directed to children under the age of 13 (or under 16 in the European Union).
We do not knowingly collect or solicit personal information from children. If we discover that we have inadvertently collected personal data from a child under the required age limit, we will promptly delete that information from our systems. If you believe a child has provided us with personal data, please contact us immediately.
Storage Security: We implement industry-standard technical and organizational security measures to protect your personal data from unauthorized access, disclosure, loss, or alteration.
Retention Period: We retain collected data for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
Depending on your jurisdiction (such as GDPR or CCPA), you hold specific rights regarding your personal information:
Access & Portability: Request a copy of the personal data we hold about you.
Correction or Erasure: Request the deletion or correction of your personal data.
Opt-Out of Tracking/Targeting: You can modify your advertising tracking consent at any time via your mobile device settings or within the in-game settings menu.
To exercise any of these rights, please contact our Data Protection Officer using the details provided in Section 10.
We may update this Privacy Policy periodically to reflect changes in our legal obligations, features, or operational practices. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically to stay informed about how we protect your information.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us at:
App Name: BlockDown: Falling
Developer/Company Name: Hải Nguyễn Trọng