SWOT Analysis 

Criticisms of SWOT:

• It generates lengthy lists. 

• It uses no weights to reflect priorities.

• It uses ambiguous words and phrases.

• The same factor can be placed in two categories (e.g., a strength may also be a weakness).

• There is no obligation to verify opinions with data or analysis.

• It requires only a single level of analysis.

• There is no logical link to strategy implementation.

Internal Factor Analysis Summary (IFAS)

External Factor Analysis Summary (EFAS)

Strategic Factor Analysis Summary (SFAS)

Source: D. J. Collis and M. G. Rukstad, “Can You Say What Your Strategy Is?” Reprinted by permission of Harvard Business Review. 

TOWS Matrix 

Example: