Refereed Journal Articles
• Cascio Rizzo, Luca, Jonah Berger, Mi Zhou. forthcoming. Talking with Your Hands: How Hand Gestures Influence Communication. Journal of Marketing Research
• Wang, Wen, Mi Zhou, Beibei Li, Honglei Zhuang. 2025. Predicting Instructor Performance in Online Education: An Interpretable Hierarchical Transformer with Contextual Attention. Information Systems Research
• Zhou, Mi, Vibhanshu Abhishek, Edward H. Kennedy, Kannan Srinivasan, Ritwik Sinha. 2024. Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Multichannel Sales. Information Systems Research
• Yi, Cheng, Zhenhui (Jack) Jiang, Mi Zhou. 2023. Investigating the Effects of Product Popularity and Time Restriction: The Moderating Role of Consumers’ Goal Specificity. Production and Operations Management
• Zhou, Mi, George H. Chen, Pedro Ferreira, Michael D. Smith. 2021. Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware. Journal of Marketing Research
• Zhou, Mi, Dan Geng, Vibhanshu Abhishek, Beibei Li. 2020. When the Bank Comes to You: Branch Network and Customer Omnichannel Banking Behavior. Information Systems Research
• Yi, Cheng, Mi Zhou. 2017. How User Control Affects the Effectiveness of Video Advertising?. Chinese Journal of Management Science