Digital Education
• Zhou, Mi, George H. Chen, Pedro Ferreira, Michael D. Smith. 2021. Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware. Journal of Marketing Research
• Wang, Wen, Mi Zhou, Beibei Li, Honglei Zhuang. Predicting Instructor Performance in Online Education: An Interpretable Hierarchical Transformer with Contextual Attention. Accepted at Information Systems Research
• Liang, Yangfan, Mi Zhou, Pedro Ferreira, Michael D. Smith. The Impact of Instructor Personality on the Success of Online Educational Videos: A Multimodal Deep Learning Approach
Omnichannel Consumer Behavior
• Zhou, Mi, Dan Geng, Vibhanshu Abhishek, Beibei Li. 2020. When the Bank Comes to You: Branch Network and Customer Omnichannel Banking Behavior. Information Systems Research
• Zhou, Mi, Vibhanshu Abhishek, Edward H. Kennedy, Kannan Srinivasan, Ritwik Sinha. 2024. Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Multichannel Sales. Information Systems Research
• Yi, Cheng, Zhenhui (Jack) Jiang, Mi Zhou. 2023. Investigating the Effects of Product Popularity and Time Restriction: The Moderating Role of Consumers’ Goal Specificity. Production and Operations Management
• Yi, Cheng, Mi Zhou. 2017. How User Control Affects the Effectiveness of Video Advertising?. Chinese Journal of Management Science
Generative AI
• Zhou, Mi, Vibhanshu Abhishek, Timothy Derdenger, Jaymo Kim, Kannan Srinivasan. Bias in Generative AI
• Zhang, Xiaoke, Mi Zhou, Gene Moo Lee. How Does AI-Generated Voice Affect Online Video Creation? Evidence from TikTok
Research Grants
2024-2027 SSHRC Insight Grant (PI, with Gene Moo Lee) $88,561
2024-2025 Hyundai NGV Research Grant (Co-PI, with Gene Moo Lee) $78,283
2023-2024 Sauder Exploratory Research Grant (PI) $9,000
2022-2024 SSHRC Insight Development Grant (PI) $50,825
2022-2023 Sauder Exploratory Research Grant (PI) $7,000
2021-2022 CIDER Grant in Innovative Data in Economics Research (PI) $10,500
2021-2022 Sauder Exploratory Research Grant (PI) $6,200
2020-2022 Hampton Fund Research Grant (PI) $10,000
2020-2024 UBC Sauder Start-Up Grant (PI) $55,000
Service Activities
Associate Editor:
ICIS 2021, 2022, 2023, 2024
PACIS 2023
Program Committee:
CIST 2021, 2022, 2023, 2024
WITS 2022, 2023
INFORMS Workshop on Data Science 2020, 2021, 2022, 2023
Session Chair:
INFORMS Annual Meeting 2021
Discussant:
WISE 2021
CSWIM 2023
Referee:
Information Systems Research, MIS Quarterly, Management Science, Production and Operations Management, Journal of the Association for Information Systems, Electronic Commerce Research and Applications, Electronic Commerce Research, ICIS, CIST, HICSS, AMCIS, PACIS, Mitacs, CHI
UBC:
MIS PhD Recruiting, 2020-present
MIS Faculty Recruiting, 2022-present
MIS Research Seminars Coordinator, 2021-2023
Google PhD Fellowship Competition Adjudicator, 2023-2024