About
About
MIXUE is a Chain Brand Mainly Focusing on Ice Cream and Freshly-made tea drinks
MIXUE is a sweet business initiated by Mr. Zhang Hong Chao in Zhengzhou, Henan Province, China in 1997. It specializes in creating trendy ice cream and freshly-made tea drinks for young people. After more than 20 years of development, the number of global stores has exceeded 41800 in China and overseas markets.
In order to make every ice cream and freshly-made tea drinks well, MIXUE brand jointly serves with three major companies: MIXUEBINGCHENG Co., Ltd. leads the operation and management; Daka International Foods Co., Ltd. leads the research, development and production; Shangdao Smart Supply Chain Co., Ltd. provides warehousing and logistics services, and the three major companies have collaborated to form a complete industrial chain, ensuring the rapid growth of MIXUE in the domestic beverage industry, and committed to promoting better and faster development of the global ice cream and tea industry.
Snow King arrives
Name | Snow King
Date of birth | November 22nd
Position | Chief Quality Control Officer and Lifetime Brand Spokesperson of MIXUE
Pet phrase | I love you, You love me, Mixue Ice Cream & Tea
Hobby | Singing and dancing, researching novel ways to enjoy ice cream and tea, and unable to resist licking mouth when seeing the favorite milk tea store
Self-introduction | I am the Snow King holding an ice cream scepter, and I only love ice cream and tea all my life