Digital Marketing Skills
Social Media Marketing: Expertise in creating, managing, and optimizing campaigns on platforms like Facebook, Instagram, LinkedIn, Pinterest, and Twitter.
Search Engine Optimization (SEO): Proficient in on-page, off-page, and technical SEO to boost website rankings and organic traffic.
Pay-Per-Click (PPC) Advertising: Skilled in managing paid ad campaigns on Google Ads, Facebook Ads, and other platforms to maximize ROI.
Lead Generation: Experience in designing and executing strategies to attract and convert high-quality leads.
Content Marketing: Ability to create engaging content, including blog posts, videos, infographics, and email campaigns, that resonates with target audiences.
Email Marketing: Proficient in building email campaigns, automation, and subscriber management to nurture customer relationships.
Analytics and Reporting: Expertise in using tools like Google Analytics, Facebook Insights, and SEO tools to track performance and optimize campaigns.
Creative and Technical Skills
Graphic Design: Basic knowledge of tools like Canva or Adobe Spark to create visually appealing content for social media and campaigns.
Website Management: Experience with WordPress and basic HTML for content updates and optimization.
Keyword Research: Skilled in identifying high-performing keywords using tools like SEMrush, Ahrefs, and Google Keyword Planner.
Professional Skills
Strategic Planning: Strong ability to plan and execute digital marketing campaigns tailored to business goals.
Problem-Solving: Adept at troubleshooting campaign issues and implementing innovative solutions.
Team Collaboration: Effective in working with cross-functional teams, including designers, developers, and sales teams.
Communication: Strong verbal and written skills to convey ideas clearly and persuasively to clients and stakeholders.