Design

Brand Identity

BRAND IDENTITY: TEACHING WHILE WHITE

Mission: New Identity for a Podcast Reboot

This small nonprofit was reorganizing around the reboot of a popular podcast. The challenge was to provide an identity kit that they could use on their website, for fundraising campaigns, and for their podcast. The wordmark logo is distinct and direct, like their name, and the chair symbol is a simple, scalable visual that can be used as a favicon or playfully adapted for podcast covers.

Teaching While White — Podcast Identity
Rebranded a nonprofit podcast with a bold wordmark and adaptable chair symbol. Delivered an identity kit for use across website, fundraising, and podcast covers.

BRANDING: FILO DESIGN MUSEUM

Mission: Conceptualize and develop identity for an invented museum

This speculative project introduces an identity for a comprehensive collection of Italian design to be located in Turin, Italy that celebrates the very long history of Italian Design, its icons, innovation, and influence in a way that honors the robust functionality and rich creativity of design. The brand concept embodies the deep paradoxes of Italian culture: silly yet elegant, luxurious yet political, utilitarian yet utopian.

FILO Design Museum — Concept Identity (Class Project)
Developed a speculative identity system for a museum of Italian design. Brand concept balanced Italian cultural paradoxes: playful yet elegant, luxurious yet political, utilitarian yet utopian.

BRAND EVOLUTION: KADIMA CAREERS

Mission: Update Identity & Redesign Website

This 5-year-old career services startup has a vast library online resources, a large virtual community, a network of professional coaches, a thriving social media integration, and website that hadn't kept pace with the company's growth. The task was to create a an easy to use set of brand guidelines that would reinforce brand integrity and give the website a more customized, more expensive look that equaled the organization's success rate as well as matching their evolved price point. This is an overview of the renewed brand identity, featuring a bespoke logo, an easy to master color system, and a robust but distinctive display type structure.

Kadima Careers
Redesigned brand identity and website for a growing career services startup.
Created logo, color system, and display type structure that matched its expanded offerings and market position.

Logos

ART DIRECTION

As Editor in Chief at TLR (2008 – 2022), I oversaw communications and marketing, digital and print, including art directing covers and creating advertisements, merchandise, social media, display materials, and integrated distribution platforms.

TLR: Art Direction.mp4

TLR Cover Art
TLR Logo & Identity by Wade Convay and Soyoung Leah Kim, Half & Half Studio
Website by Bud Parr, The New Dynamic

Samples of how I curated the TLR brand through display material, merchandise, annual reports, and website design.

During Covid 19, TLR was converted to an online-only platform, which meant depending heavily on social media to generate traffic. Here is a selection of the Instagram cards I created for that campaign.