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Presentations:
Presentations:
Presented Paper - ("Financial Inclusion with Special Reference to Small Financial Banks") at the Two Day National Seminar on 'Financial Inclusion in the rural areas of India-prospects and challenges.' Paper presented via MES Keveeyem College Valanchery, Malappuram on 21st January, 2016.
Presented Paper - ("A Study on Consumer Perception towards Kottakkal Arya Vaidyasala Products") at the National Conference on 'Changing Global Economic Scenario: Strategies for Business Sustainability'. Paper presented via Sree Narayana Guru College, KG Chavadi, Coimbatore on 30th January, 2020.
Presented Paper - Revolutionising Commerce: The Role of Artificial Intelligence in shaping impulse Buying Behaviour at the ACAS International Conference on Revolutionizing Higher Education: AI Driven Policies Practices and Partnerships conducted by Al Shifa College of Arts and Science, Perinthalmanna, in collaboration with Jamia Millia Islamia, New Delhi, and The Open University of Sri Lanka on 21, 22 & 23 January 2025.
Presented Paper - Gen Z Entrepreneurship in Perinthalmanna Municipality: Innovation Mindset and start up culture- A Secondery data Analysis in the two day National Seminar on 'Introspecting Gen Z Rethinking Pedagogy and Perspectives in Higher Education' organised by Mount Seena College of Arts and Science in Collaboration with Kerala State Higher Education Council, Thiruvananthapuram on 7 - 8 January 2026.
Presented Paper - The Role of AI in Promoting Sustainable Fashion Practices through E- Commerce Platforms: A Secondary Data Analysis at the 1st National Conference on Sustainable Fashion Entrepreneurship: Business and Brand (FASHCON 2k26) organised by NIFT-TEA College of Knitewear Fashion, Tiruppur, held on 26 and 27 February 2026.
Publications:
Publications:
Research Paper - "A Study on Consumer Perception towards Kottakkal Arya Vaidyasala Products" at the National Conference on 'Changing Global Economic Scenario: Strategies for Business Sustainability'. Paper presented via Sree Narayana Guru College, KG Chavadi, Coimbatore on 30th January, 2020.
Research Paper - "Financial Inclusion with Special Reference to Small Financial Banks" in KALA The Journal of Indian Art History Congress’ Volume No.27 No.1(VI): 2021
Research Paper - "A Study about Attitude regarding Occupational Stress among Arts & Science college teachers during COVID -19" in the Journal 'International Research Journal of Commerce, Arts and Science', Volume 12 Issue 12 December, 2021
Book Chapter - 'The Effectiveness of Different Types Customer Analytics Tools in Improving Customer Retention' in the book Digital Disruption: Business, Industry and Commerce Article: ISBN: 978-93-5812-916-8 PUBLISHER: Al Shifa College of Arts and Science
Research Paper - ‘A study on Emotional Intelligence among nurses working in private hospital, Malappuram District’ in ‘ADALYA JOURNAL’, An UGC-CARE Approved Group 2 Jounal, Volume No 13, Issue-4. April 2024
Book Chapter - 'Revolutionising Commerce: The Role of Artificial Intelligence in shaping impulse Buying Behaviour' in the book Revolutionizing Higher Education: AI Driven Policies Practices and Partnerships, Published by Rudra Publishers and Distributors New Delhi -110094 (INDIA) ISBN: 978-93-48421-88-3
Book Chapter - 'A study on Attitude Towards Part Time Job among Degree Students in Arts and Science Colleges with Special Reference to Perinthalmanna Municipality' in the book Interdisciplinary Insights: A Compilation of Undergraduate Student Projects 2024- Publication Wing- Al Shifa College of Arts and Science, Keezhattur, Perinthalmanna, Volume II, ISBN: 978-81-990458-1-1
Book Chapter - 'A study on AI Driven Innovations in Teachers: Adapting to Educational Trends Among College Educators with Special Reference to Malappuram District' in the book Interdisciplinary Insights: A Compilation of Undergraduate Student Projects 2025- Publication Wing- Al Shifa College of Arts and Science, Keezhattur, Perinthalmanna, Volume II, ISBN: 978-81-990458-8-0
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