Us Mobile Games APP Market Size By Applications, By Type, By End-User, By Deployment & By Technology 2032
Mobile Games APP Market was valued at USD 92.28 Billion in 2022 and is projected to reach USD 150.64 Billion by 2030, growing at a CAGR of 6.4% from 2024 to 2030.
The U.S. mobile gaming app market has undergone significant transformations in recent years, marked by both challenges and promising growth indicators. In 2023, global consumer spending on mobile games experienced a 2% year-over-year decline, totaling $107.3 billion. This downturn, however, was less severe than the 5% drop observed between 2021 and 2022, suggesting a potential stabilization in the market.
Despite these challenges, the U.S. market demonstrated resilience. Revenue remained steady at $22.2 billion in 2023, mirroring figures from 2022 and reflecting a 38% increase compared to 2019. Projections indicate a positive trajectory, with expectations for U.S. mobile game revenue to reach $33.5 billion by 2028. This anticipated growth is attributed to technological advancements, increased smartphone penetration, and the rising popularity of esports.
In 2024, the global mobile gaming market rebounded, achieving $80.9 billion in revenue. This resurgence was driven by a shift towards core games, with genres like strategy and shooters, such as "Free Fire," experiencing significant download growth. Additionally, casino games, exemplified by titles like "Monopoly GO!," saw notable increases in in-app purchase revenue.
Consumer behavior has also evolved. In 2024, while total hours spent on apps slightly decreased from 325.1 billion in 2023 to 323 billion, in-app revenue saw a 16% surge, reaching nearly $52.4 billion. Mobile games remained the dominant revenue generator, accounting for $25.5 billion of this total. Notably, 82% of American gamers reported making in-game purchases in freemium titles, highlighting a robust monetization trend within the U.S. market.
Industry dynamics are poised for further change due to recent legal developments. In October 2024, a U.S. judge mandated that Google revise its mobile app business to enhance competition within its Play Store. This ruling requires Google to permit third-party Android app platforms and halt certain in-app payment restrictions. Such regulatory shifts are expected to influence the operational landscape of the U.S. mobile gaming market, potentially fostering a more competitive environment.
From a personal perspective, as an avid mobile gamer, I've observed the market's evolution firsthand. The increasing quality and diversity of mobile games have been remarkable. Titles now offer console-like experiences, and the integration of augmented reality features has added immersive dimensions to gameplay. However, the prevalence of in-app purchases and the necessity to navigate various app stores can sometimes detract from the user experience. Nonetheless, the continuous innovation and growth within the U.S. mobile gaming app market remain exciting for both developers and players alike.
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Tencent
Electronic Arts
Activision Blizzard
Nintendo
Ubisoft
Zynga
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Mobile Games APP Market
Casual Games
Action Games
Puzzle Games
Strategy Games
Role-Playing Games (RPG)
Simulation Games
Sports Games
Free-to-Play (F2P)
Premium Games
Subscription-Based
Children and Teens
Young Adults
Adults
Older Adults
Mobile Phones
Tablets
Wearables
Cross-Platform
High Engagement
Moderate Engagement
Low Engagement
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Mobile Games APP Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Mobile Games APP Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Mobile Games APP Market, By Type
6. Global Mobile Games APP Market, By Application
7. Global Mobile Games APP Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Mobile Games APP Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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