Heated Throws Market size was valued at USD 1.2 Billion in 2022 and is projected to reach USD 2.5 Billion by 2030, growing at a CAGR of 10.5% from 2024 to 2030.
The North American heated throws market is experiencing a surge in demand due to increasing consumer interest in comfort and convenience, particularly during colder months. These products, which include blankets or throws equipped with electric heating elements, are designed to provide warmth and relaxation. The market is segmented primarily by application, with two major subsegments: commercial use and home use. The home use segment dominates the market, as these products are increasingly incorporated into residential settings, offering personal warmth and relaxation. The commercial use segment, while smaller, is also gaining momentum as businesses and public spaces adopt heated throws to enhance customer comfort. Factors such as technological advancements, growing consumer awareness, and an increase in disposable income are expected to drive further expansion of the market.
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The commercial use subsegment in the North American heated throws market is growing steadily as businesses seek to enhance customer experience and provide added comfort in various settings. Heated throws are increasingly being used in hotels, spas, restaurants, and lounges, where they offer guests a premium and cozy atmosphere. These establishments are incorporating heated throws to differentiate their services and attract customers seeking relaxation and comfort. This trend is particularly evident in colder regions where providing warmth to patrons can enhance overall satisfaction. Additionally, heated throws are used in events such as outdoor gatherings and exhibitions to ensure that guests stay warm, even in outdoor environments. With the growing focus on customer experience and the pursuit of creating unique and comfortable environments, the commercial use of heated throws is poised for significant growth.
The home use subsegment of the heated throws market is the largest and continues to dominate the overall market share. These products are widely used in households to provide additional warmth and comfort during the colder months. The growing trend of home relaxation and self-care has led consumers to increasingly invest in heated throws as part of their home decor. These throws are often used in living rooms, bedrooms, and other personal spaces, offering a perfect solution for those seeking warmth without the need for bulky heating systems. The development of smarter, energy-efficient heated throws has further fueled their adoption in residential homes, as consumers look for products that combine comfort with sustainability. As consumers prioritize comfort and wellness, the home use market for heated throws is expected to continue growing in the coming years.
The North American heated throws market is witnessing several key trends that are shaping its growth and development. One of the most significant trends is the integration of advanced heating technology in heated throws. Consumers are increasingly looking for energy-efficient products that not only provide warmth but also offer smart features such as adjustable heat settings and automatic shut-off functions for safety. Another key trend is the demand for personalized and stylish heated throws. Consumers are opting for a variety of designs, colors, and materials, allowing them to match their throws with their home decor. Additionally, there is a growing preference for portable and lightweight heated throws, which can be used in a variety of settings, from the home to outdoor events. The rise of e-commerce platforms is also influencing purchasing behavior, with online sales of heated throws expected to continue to grow as consumers increasingly shop for comfort products from the convenience of their homes.
The North American heated throws market presents several opportunities for manufacturers and investors looking to capitalize on the growing demand for comfort and warmth. As the market for home use continues to expand, companies can explore opportunities to develop innovative and energy-efficient products that appeal to eco-conscious consumers. Furthermore, with the rise in popularity of smart homes and IoT devices, there is a significant opportunity for the integration of heated throws with smart home systems, enabling users to control their heating preferences via mobile apps or voice assistants. In the commercial use segment, businesses can explore partnerships with hotels, resorts, and other hospitality industries to offer branded heated throws as part of their premium services. With growing consumer interest in wellness and comfort, the market offers opportunities to create niche products that cater to specific needs, such as throws designed for people with medical conditions like arthritis or those seeking relaxation after workouts. Additionally, as outdoor events and festivals become more popular, there is an opportunity to expand the use of heated throws in outdoor commercial spaces to enhance guest experiences in colder weather.
What is a heated throw?
A heated throw is a type of blanket that features an integrated heating element, designed to provide warmth and comfort during cold weather.
Are heated throws safe to use?
Yes, heated throws are designed with safety features such as automatic shut-off and temperature controls to prevent overheating and ensure safe use.
How long do heated throws last?
With proper care, heated throws can last for several years. The longevity depends on the quality of the materials and regular maintenance.
Can you use a heated throw while sleeping?
Yes, heated throws are designed for safe use while sleeping, but it is important to follow the manufacturer's instructions regarding usage duration and safety precautions.
Are heated throws energy-efficient?
Many modern heated throws are designed with energy-efficient technology, using low power consumption while providing optimal warmth.
How do you clean a heated throw?
Most heated throws can be machine-washed or spot cleaned, but it is important to follow the care instructions provided by the manufacturer to avoid damaging the heating elements.
Can heated throws be used outdoors?
Yes, some heated throws are designed for outdoor use and are often used in outdoor events, camping, or at sporting venues to provide warmth in cold environments.
What materials are heated throws made of?
Heated throws are typically made from soft and durable materials like fleece, cotton, or microfiber, which provide comfort along with heat retention.
Can heated throws be used as regular blankets?
Yes, heated throws can be used as regular blankets when the heating function is not activated, offering both warmth and comfort.
Where can I buy a heated throw?
Heated throws are widely available through online retailers, department stores, and specialty home goods stores, offering a variety of brands and models to choose from.
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Top Heated Throws Market Companies
Westinghouse
Perfect Fit Industries
Sunbeam Products
Beurer
Tenacta Group
Sojoy
Bokuk Electronics
Morphy Richards
Slumberdown
Biddeford
Caiyang
Qindao Electric
Rainbow Group
Xiaomianyang Electric
Market Size & Growth
Strong market growth driven by innovation, demand, and investment.
USA leads, followed by Canada and Mexico.
Key Drivers
High consumer demand and purchasing power.
Technological advancements and digital transformation.
Government regulations and sustainability trends.
Challenges
Market saturation in mature industries.
Supply chain disruptions and geopolitical risks.
Competitive pricing pressures.
Industry Trends
Rise of e-commerce and digital platforms.
Increased focus on sustainability and ESG initiatives.
Growth in automation and AI adoption.
Competitive Landscape
Dominance of global and regional players.
Mergers, acquisitions, and strategic partnerships shaping the market.
Strong investment in R&D and innovation.
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