After the franchise's 25th anniversary in 1993, the Bucks overhauled their logo and uniforms. The colors were green, purple, and silver. The old logo, which featured a cartoonish deer, was replaced in favor of a more realistic one. The primary color scheme was altered as well, when red was supplanted by purple. Purple road uniforms replaced the former green away uniforms.

According to former NBA creative director Tom O'Grady, the Bucks' purple and green color scheme was inspired by a mysterious FedEx package that O'Grady received in 1992, containing a dark green cap and purple shirt with the logo of the Wimbledon Championships, and a handwritten letter by then-Bucks general manager Mike Dunleavy Sr.


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In 2017, as part of the NBA's new protocol for uniforms, with each team allotted 5 different uniform sets, the Bucks added to their regular home (now "Association" white) and road (now "Icon" green) uniforms, as well as their alternate black ("Statement") uniforms. For their retro uniform, the Bucks went with a replica version of their inaugural home uniforms from 1968 to 1970, as part of the Bucks celebrating their 50th season in the NBA. In addition, the Bucks were also given new "City" uniforms, conceived by Nike as a way of commemorating each of the NBA teams' city history and pride. The "City" uniforms, dubbed "Cream City" uniforms, featured cream-colored jerseys and shorts, with the "Cream City Rainbow" running horizontally along the front of the uniform, with the Bucks logo in the middle. The "Cream City Rainbow" was also on the shorts, shaped in an "M" on both sides that are part of the regular Bucks' uniform design.

Uniform and logo designs are usually attributed to faceless corporations or leagues. You know the usual sound bites: "Nike designed these uniforms," or "The NFL created this logo." It's rare that the specific people involved in a sports design project are identified, and rarer still that those people are made available to discuss their work.

But the Milwaukee Bucks' new redesign -- the first stage of which was officially revealed yesterday, with new uniforms to follow in June -- is different. ESPN.com was given exclusive access to the designers at Doubleday & Cartwright, the Brooklyn, New York, design firm that executed the team's makeover. They provided insights into their creative process for the Bucks project, including preliminary sketches, developmental logos and more.

The Bucks made it clear from the outset of the project that their deer's head logo was the only thing from their existing visual package that they liked. They wanted an updated version -- more modern, a bit tougher-looking.

Meyer began by identifying the problems with the existing logo. "The proportions were wrong -- the antlers were way too small compared to the head," he says. "Also the negative eyeballs, the pig-ish nose, the comical frown that was supposed to make it look tough, the giant ears that looked like Bambi. And the shoulders don't look sleek or elegant -- it looks like a bodybuilder who did too many steroids."

Eventually they stumbled upon something serendipitous: The inner antlers in some of the renderings were beginning to suggest the shape and pattern of a basketball. The Bucks hadn't asked for a ball to be included in the new logo, but when it started to emerge, D&C decided to develop it a bit more. Once the ball was established within the primary logo, it helped serve as the basis for the secondary logo.

After the primary and secondary logos were done, the creative team turned its attention to the tertiary logo. The Bucks had asked for something that would appeal to the entire state, not just Milwaukee, and they also said it would be good if this logo could somehow reference Wisconsin's strong heritage of college sports -- an unusual request for a pro team.

The Bucks began team history in 1969 with a cartoon buck twirling a basketball, and since then the buck has been the centerpiece of team branding, with two subsequent logos featuring slightly angrier bucks in two different color schemes.

This officially licensed Milwaukee Bucks Mug Warmer is great at the office or home to keep your drinks warm in your Bucks Mug. Decorated with the iconic Bucks logo, this is an amazing gift for all Bucks fans.

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This original logo was replaced in 1993, a time when similarly traditional logos across the sports landscape were being displaced in droves. The new look was all business compared to what came before. Symmetrical and aggressive, the front-facing depiction of an eight-point white tail buck was rendered in the very 90s palette of purple, forest green, and silver.

This color scheme hung on through the beginning of the new millennium. The Bucks introduced an updated logo prior to the 2006-07 season which dropped purple in favor of a deep red color. Chiseled letterforms rounded out the logo.

Mast-Jgermeister, maker of the loved-or-hated liqueur famously downed in shots, on Thursday filed a formal opposition to the registration of the new-look Bucks logo with Trademark Trial and Appeal Board at the U.S. Patent and Trademark Office.

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Created in 1968, the Milwaukee basketball team paid close attention to the choice of a mascot. The Milwaukee Bucks logo has become a reflection of nobility, courage, and natural athleticism. The brutality of the last version, its severity, and threats reflected the spirit of the sports club.

The mascot and the main symbol of the team is the white-tailed deer. He was chosen because of his agility, gracefulness, instant reaction, impeccable running speed, and the ability to jump high. In the current logo, he looks like a powerful and domineering male, whom nothing can interfere with achieving his goal. This is evidenced by the stern look and confidence that the monolithic figure conveys.

Yes, Milwaukee Bucks had four logos, and with each redesign, they became more brutal. The current version, adopted in 2015, looks very harsh and intimidating, unlike the first emblem with a cartoon deer. But it uses negative space: the lower half of the horns forms the silhouette of a basketball. 006ab0faaa

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