The word "medium" is pluralized to "media," which (generally speaking) refers to any route of communication. This covers everything from printed paper to digital data and covers information in the forms of art, news, education, and a wide range of other things.

Since it encompasses all forms of communication, the term "media" can be used to describe anything from a phone call to the nightly news on television. Mass media is a term used to describe a method of communicating with a very broad audience. Local media includes things like your neighborhood newspaper and local/regional radio/TV stations.

It is a certain knowledge provided and supported with factual evidences and it is very crucial in communication.

Information is also a stimuli that has meaning in some context for its receiver and it is generally referred to as data. After processing -- such as formatting and printing -- output data can again be perceived as information. When information is compiled or used to better understand something or to do something, it becomes knowledge.

It is the ability to read and write and also a quality or state of being literate, It means to be able to analyze, understand and be able to comprehend to the information given by the sender