I believe that creative collaboration between design and technology is the magic that takes experiences from good to great. It starts with understanding what the user needs and ideating an innovative solution to fulfil it.
UX design is all about the user, It's all about YOU.
My mantra is "focus on the user and all else will follow"
Design thinking is a user-centered approach to problem-solving. It helps designers create solutions that address a real user problem and are functional and affordable. There are five phases in the design process: Empathize, Define, Ideate, Prototype, and Test.
During the empathize phase, the goal is to understand user's needs and how users think and feel. This involves carrying out user researches, such as;
Conducting surveys,
Conducting user interviews,
Building empathy maps,
Identifying user pain points,
Creating personas,
Crafting user stories, and
Creating a user journey map.
All of these helps me as a designer to get a clearer picture of who my users are and the challenges they are facing
In the define phase, you'll create a clear problem statement, or a description of the user's need that your designs will address, based on your research findings. This will drive your team toward a clear goal for the design of the product.
Once you land on a user problem and establish why it’s an important one to solve, it’s time for the ideate phase. The goal of ideation is to come up with as many design solutions as possible. The ideation phase involves;
Conducting competitive audits
Brainstorming design ideas by sketching using techniques such as 'How might we' and 'Crazy Eight'
Generating goal statements based on ideas that solves users problem
Storyboarding - Big picture and Close up.
Paper and Digital Wireframing based on ideas
Once you have an idea of how to solve the problem, you’re ready to enter the prototype phase. A prototype is an early model of a product that demonstrates its functionality.
During the test phase, users provide feedback about your designs, before the product is built by engineers and launched to the public. You can use this feedback to make changes and improvements to your designs, as many times as you need.
Navigate to my Project page where I show my case studies. The case studies demonstrate my design knowledge, my willingness to collaborate with a team, and my ability to see an idea through from conception to delivery despite challenges.