Privacy Policy

Last Update: 04.18.2025

Embers of Ruin - is an open-world survival game where the earth has been consumed by a deadly zombie apocalypse. As the last remaining human, it is up to you to face the flesh-hungry horde of reanimated corpses, use your skills of resourcefulness, construct safe havens, and most importantly, survive.

We care about your privacy and the security of your personal information.

We collect the following information when you install or play Embers of Ruin:

Google Advertising ID (AAID) – a resettable, non‑permanent device identifier
IP address, device model, OS version
In‑game events (app opens, session length, first launch)
Crash and performance data

We use this information for the following purposes:

Analytics – to understand how players interact with the game and improve gameplay balance and performance
Advertising & Marketing Attribution – to measure the effectiveness of our user‑acquisition campaigns
Fraud Prevention & Security – to detect invalid installs or suspicious activity

Third‑Party Processors
The data above is processed with the help of the following partners:

AppsFlyer Ltd.

mobile attribution, analytics, fraud prevention

https://www.appsflyer.com/privacy

Google LLC (Firebase Analytics)

analytics, crash reporting

https://policies.google.com/privacy

Data is transmitted over TLS and stored in accordance with their privacy policies.

How to Opt Out
You can reset or disable the Advertising ID at any time:
Android Settings → Privacy → Ads → “Delete advertising ID” or “Opt out of ads personalization”.

Children's Privacy

We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected such information, please contact us at nmidturk@gmail.com and we will promptly delete it.

Retention / deletion

We retain analytics data for up to 24 months unless you request its deletion.

Delete my data

If you want us to delete all analytics data associated with your device,

send an email to nmidturk@gmail.com with your Google Advertising ID (AAID)

or AppsFlyer UID. We will erase the data within 14 days and confirm the deletion.

This Privacy Policy applies to the mobile game "Embers of Ruin", developed and published by nmid, and available on the Google Play Store.

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