What is Microsoft Dynamics CRM?

Microsoft Dynamics CRM

Microsoft Dynamics CRM is a customer relationship management software package developed by Microsoft. The product focuses mainly on sales, marketing, and service (help desk) sectors, but Microsoft has been marketing Dynamics CRM as a CRM platform and has been encouraging partners to use its once proprietary, now Open Source (.NET based) framework to customize it. It is part of the Microsoft Dynamics family of business applications.

The Microsoft Dynamics CRM Solution can be used to drive the sales productivity and marketing effectiveness for an organization, handle the complete customer support chain, and provide social insights, business intelligence, and a lot of other out-of-the-box functionalities and features. As a product, Microsoft Dynamics CRM also offers full mobile support for using CRM apps on mobiles and tablets.

Areas Where Microsoft Dynamics Can be Used

  1. Microsoft Dynamics 365 For Marketing: Microsoft Dynamics 365 can help to automate marketing strategy completely. Also it can help you in aligning sales and marketing with creating seamless customer experiences.

Dynamics 365 For Marketing can help you in making informed decision about your business.


  1. Microsoft Dynamics 365 For Sales : Improve your sales pipeline visibility with Microsoft Dynamics 365 for sales. It can also help in improving co ordination between Marketing and Sales department.


  1. Microsoft Dynamics 365 CRM For Fundraising : Microsoft Dynamics 365 can help Non Profit Organisation in Fundraising. Nonprofit Organisation can utilize Microsoft Dynamics 365 in many ways.