Measures the sensitivity/responsiveness of the quantity supplied due to a change in the price of a product or service.
It is necessary for a firm to know how quickly, and effectively, it can respond to changing market conditions, especially to price changes.
A small percentage of change in the price of a good will lead to larger percentage of change in the quantity supplied.
Example: 1% increase in price will lead 10% change in quantity supplied.
A large percentage of change in the price of a good will only affect a small percentage of change of the quantity supplied.
Example: 5% change in price will lead 1% increase in quantity supplied.
Percentage change in price equals the percentage change in the quantity supplied.
Example: 10% change in price will lead 10% increase in quantity supplied.
A percentage of change in price has no effect on the percentage of change in the quantity supplied.
An almost zero percentage of change in price brings a very large percentage of change in the quantity supplied.
When product can be sold in different markets, supply is more elastic.
Price falls in one market can be made good in other markets.