Visionary Leader in Music, Tech & Culture

Michelle Swing is the CEO of Noise Pop, a San Francisco-based independent concert promoter known for producing community-driven events like SF Music Week, Mill Valley Music Festival, and the iconic Noise Pop Festival. With over 15 years of experience across ticketing, touring, and live event strategy, Michelle leads with a thoughtful blend of creative vision and operational excellence. She’s shaped artist-first experiences by integrating music tech platforms, building brand-aligned live events, and advancing sustainable festival operations—all while supporting local culture and independent music.

Collaborative Builder with a Heart for Community

Michelle’s leadership style is grounded in emotional intelligence, strategic partnership building, and a passion for platforms that serve both fans and artists. She’s a trusted advisor in concert business strategy, festival technology, and B2B music solutions, driving forward innovation in ticketing, fan engagement, and experiential marketing. Outside of music, Michelle is a committed animal advocate, proud bocce team captain, and active supporter of the ASPCA, bringing the same sense of care and community to every space she’s part of.

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