Research Publications:
Wu, Michael W. and Sung H. Ham (2025), “More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption,”Journal of Marketing, Forthcoming. [Link]
Selected Work In Progress:
“Too Gloomy or Too Funny? The Impact of Dark Humor and Slang on Social Media Virality,” (2023) with Sung H. Ham. Revising manuscript and conducting data analysis.
“Working Title: The Impact of Digital Vices on Consumable Vices," (2023) with Sung H. Ham. Status: Conducting data analysis.
“When Does Environmental Unsustainability Matter? Exploring the Moderating Relationship Between Unsustainability and Innovation on Firm Performance," (2023) with Brandon Z. Holle and G. Tomas M. Hult. Status: Revising manuscript.
“The Financial Impacts of Digitalization and Innovation on Movie Theatres: Evidence from the Mexican Movie Market,” (2023) with Stephany Castruita, Richard T. Gretz, Suman Basuroy and Wyatt Schrock. Status: Conducting data analysis.
“A Multinational, Cross-Sectoral Examination of the Effect of Aggregate Customer Satisfaction on Unemployment,” (2023) with Forrest V. Morgeson III and Udit Sharma. Status: Revising manuscript and conducting data analysis.
“Working Title: How Does the Perception of Video Versus Photo Content Affect Social Media Responses?” (2023) with Hanyong Park. Status: Conducting data analysis.