I am an Assistant Professor of Marketing in the DeGroote School of Business at McMaster University.  I received my Ph.D. from Michigan State University.

In general, I am interested in topics housed in empirical modelling. My substantive research fields of interest are live streaming, social and digital media marketing, and data analytics, while the methodological tools I employ are based on applied econometrics and causal inference, applied machine learning, empirical industrial organization (IO) and randomized control trials.

You can reach me by email at michaelwu@mcmaster.ca. My Google Scholar profile can be found here.

Last updated: July 2025.