Michael Dattolo

Senior Reputation Executive

Michael Dattolo is a Senior Reputation Executive at NetReputation.com, a Sarasota, Florida-based company recognized for its leadership in online reputation management. For the past five years, he has been a vital part of the team, helping individuals and businesses take control of their online presence. Through strategic planning and a deep understanding of digital platforms, he has helped clients build, protect, and restore their online identities.

With a background in customer service and inside sales, Michael approaches every client engagement with focus and professionalism. His commitment to delivering clear, practical solutions has made him a trusted figure among clients and colleagues. His role involves not only guiding clients through current digital challenges but also helping them prepare for long-term online success.

Mike’s Key Role at NetReputation

Since joining the team, Michael has developed substantial expertise in both online reputation management and Search Engine Optimization (SEO). His ability to communicate strategies and tailor solutions to individual needs has led him to support clients in a wide range of industries. These include real estate, financial services, medical, consulting, construction, retail, healthcare, technology, software, cryptocurrency, hospitality, automotive, private equity, and nonprofit sectors.

Michael helps entrepreneurs, executives, and business owners develop custom strategies for managing their online presence. Whether a client is building their brand from scratch or recovering from negative publicity, he provides guidance that addresses both immediate issues and future goals. His work focuses on helping clients manage their online narratives and enhance their online reputation. Through NetReputation’s services, he assists in content removal, the creation of positive online materials, and active monitoring to identify potential risks. He also supports clients dealing with negative press by advising on public relations efforts and crisis management techniques. His goal is to ensure each client’s digital image accurately reflects their identity and values while maintaining trust with their audience.

Addressing His Clients’ Needs

Mike Dattolo, NetReputation, focuses on understanding each client’s unique situation. He begins by learning their concerns and goals, then helps create a strategy that aligns with those objectives. In many cases, this involves developing updated content—such as professional bios, news releases, articles, and personal profiles—that highlight achievements and strengths. When needed, he also develops strategies for removing harmful or outdated online content.

For clients seeking to enhance their online visibility, Michael provides SEO solutions that improve their rankings on platforms like Google. This includes optimizing on-page content, strengthening link-building strategies, and refining off-site elements. Together with the NetReputation team, he performs SEO audits that identify opportunities for growth and better performance. He presents these findings to clients clearly and helps implement changes to boost traffic and engagement.

Monitoring and managing online reputations is also a key part of his role. By keeping track of how individuals and businesses appear across digital platforms, he ensures any issues are addressed quickly and effectively. His work helps clients maintain a consistent and accurate digital presence. He collaborates closely with the team to ensure solutions are both thorough and aligned with the client’s long-term interests.

Mike’s Professional Experience

Before his role at NetReputation, he worked in customer service and sales at Saks Fifth Avenue. His performance there earned him multiple recognitions, including the All-Star Award for outstanding service and achievement. This experience helped him build the interpersonal and problem-solving skills he uses in his current position.

Michael has also participated in background roles in television and film. His work includes appearances in The Irishman, a film directed by Martin Scorsese and based on the book "I Heard You Paint Houses" by Charles Brandt. He was also involved in The Marvelous Mrs. Maisel, a series about a New York woman pursuing a comedy career.

Additionally, he worked on an independent web series called Waves, a story about two sisters working to rebuild their connection. His IMDB profile supported his eligibility for this production. These creative projects highlight his interest in media, though they remain secondary to his work in reputation management.

Charitable Work

Michael of NetReputation has demonstrated a commitment to community and global support through both donations and volunteer work. He has contributed to relief efforts in countries such as India, Bangladesh, and Malaysia. These contributions reflect his belief in supporting those in need, regardless of location.

Locally, he participates in community service projects, including beach cleanups and volunteering in soup kitchens. These activities reflect a personal value system rooted in service and compassion. His consistent involvement shows that his efforts to make a difference extend beyond the workplace.

Personal Highlights

Michael enjoys spending time outdoors in Florida, especially at the beach and on the water. Boating and fishing are among his favorite activities. He also appreciates the cultural experiences Sarasota has to offer, including its museums and arts institutions.

Born in Staten Island, New York City, he is a lifelong fan of the New York Giants and New York Mets. During high school, he played varsity football for the Manalapan Braves in New Jersey, where he developed a strong sense of discipline and teamwork.

Michael attended Pace University in New York, where he gained foundational knowledge that continues to support his professional development.

Michael Dattolo continues to contribute to NetReputation's success by helping clients take control of their online presence and digital footprint. Through thoughtful strategy, consistent communication, and a commitment to delivering value, he remains focused on helping people and businesses build a strong and trustworthy online presence.