About

Driving Growth Across Every Stage of the Journey

Across more than 20 years, I’ve built a career helping companies connect with customers in ways that are meaningful, measurable, and lasting. From loyalty and CRM to demand generation and ABM, my focus has been on designing marketing programs that strengthen relationships and accelerate growth.

I’ve had the opportunity to work with brands like Chevron, RingCentral, Webex, and Yahoo. At Chevron, I helped grow the Chevron Texaco Rewards program to over 6 million members, driving personalization, onboarding, reactivation, and regional offers that created measurable business impact. I also launched Chevron Lubricants’ first account-based marketing campaigns, fueling pipeline growth and earning the company’s Innovation Award.

This combination of consumer loyalty and B2B marketing experience has given me a unique perspective on how to design programs that deepen engagement, drive revenue, and adapt to the evolving role of AI in accelerating insights and personalization.

I live in the San Francisco Bay Area where I enjoy time with family, discovering new food spots, traveling, and supporting my son’s growing passion for photography and video.

Areas of Expertise

Strategic Marketing & Growth

Lifecycle Marketing Strategy
Loyalty & Retention Programs
Account-Based Marketing (ABM) Strategy
Demand Generation
Omni-Channel Orchestration (Email, SMS, Web, Paid, Social)
Brand & Campaign Strategy
Buyer Persona Development & Audience Targeting

Execution & Engagement

CRM Campaign Management (Email, SMS, Push, In-App)
Personalization & Dynamic Messaging
Content Strategy & Creation
A/B & Multivariate Testing
Inbound Marketing
PPC Campaigns / SEO / SEM & Keyword Research

Analytics & Optimization

Cohort & Segmentation Analysis
Customer Journey Mapping & Optimization
Analytics, ROI & Performance Reporting
Campaign Performance Measurement

Leadership & Strategy Enablement

Cross-Functional Team Leadership
Agency & Vendor Management
Marketing Automation Platforms (SFMC, Eloqua, Marketo, HubSpot)

Platform Experience

Marketing Automation & CRM

Salesforce Marketing Cloud (Email, SMS, Journeys, Reporting)
Salesforce CRM
HubSpot Marketing Hub & Automation
Marketo
Mailchimp

Analytics & Optimization

Google Analytics 4
Campaign & ROI Reporting Dashboards (SFDC, Excel, Power BI)
A/B & Multivariate Testing Tools
LinkedIn Advertising Analytics
PPC & SEO Platforms (Google Ads, SEM tools)

Creative & Content

Canva
Figma
WordPress (content management & optimization)

Productivity & Collaboration

Microsoft 365 Suite (Office & Dynamics)
LinkedIn Sales Navigator & Advertising

AI & Emerging Tools

Copilot
ChatGPT & Generative AI Tools (content creation, personalization, workflow automation)

Google Sites

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