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20 Years of Marketing Experience
20 Years of Marketing Experience
Lifecycle and digital marketing leader with two decades of experience building customer journeys that drive adoption, strengthen engagement, and sustain loyalty. Skilled in full-funnel strategy across both B2C loyalty and B2B demand generation, with a track record of transforming engagement into long-term business growth.
Expertise spans multimillion-dollar budgets, cross-functional leadership, and agency management — blending strategy with hands-on execution to deliver campaigns that balance creativity, accountability, and ROI.
Customer Lifecycle Expertise
This framework reflects how I approach marketing holistically — building strategies and campaigns that move customers from acquisition to long-term advocacy. My work spans both B2C and B2B, including loyalty programs, digital channel management, and team leadership. Each stage represents experience I’ve put into practice across industries and business models.
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