Integrated Marketing Campaign Events
Integrated Marketing Campaign Events
Embedded Files
Integrated Marketing Campaign Events challenge members (individually or in teams of up to three) to develop an integrated marketing campaign in a specific category.
Project Categories
Project Categories
Event includes a campaign that is related to any sports and entertainment event and/or company event. Examples include: concerts, festivals, fairs, tournaments, pet adoption day, charity events, etc.
Product includes a campaign that is related to any hard/soft line retail products including e-commerce. Examples include: apparel and accessories, retail products, etc.
Service includes a campaign that is related to any service or intangible product.
Examples may include: pet services, golf lessons, health care services, salons, restaurants, amusement parks, etc
Project Parts Breakdown
Project Parts Breakdown
Script Template
Script Template
Project Presentation Visuals
Project Presentation Visuals
Handouts are used during the competition they are there to aid your presentation and give your judge a visual to follow during your presentation. Your handouts should be mostly pictures and short phrases. Handouts can be a slideshow presentation, pamphlet, brochure, examples of parts of your strategic plan (Social media posts, invitations, etc.), or a copy of your executive summary.
Project Examples
Project Examples
January 2022 (1).pdfJUST DO IT Campaign Paper.pdfJaya Karamcheti - DECA Project 2022-2023 (Boston Stronger) (1).pdf056ED832-6860-4257-A74F-740755283B81.pdfLaura Mercier IMC (1) (1).pdf2019-IMCE.pdf2019-IMCS[1].pdf2019-IMCP[1].pdfPage updated
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