Pdf eBook Method to Build marketing system step by step 

Composition of the marketing information system from three components:

• Data that can be analyzed by the user system.

• Computer hardware and software that collects and analyzes data and generates reports.

• The output system that distributes reports to followers.

• Help keep internal groups up to date on assignments.

• Facilitate communication with external research companies.

• Continue to use the data in the future because the data remains stored in the system.

• Assist in making strategic decisions.

• Providing information related to the marketing and sales departments on a real and reliable basis.