Meta Rolls Out AI Tool to Assist Advertisers

Companies who are looking for a way to increase their web presence are often interested in new strategies for SEO in Boise.  This includes AI or artificial intelligence, a new way of creating content that is taking the online world by storm.  With computer-generated content that pinpoints user preferences and patterns, it is becoming easier than ever to reach targeted audiences with curated content that speaks specifically to their interests and tastes.

In keeping with this surge in interest, Meta, the social metaverse company that is the parent of Facebook, Instagram, and WhatsApp, as well as other tools and platforms, has introduced new AI tools for its advertisers.  These ad features promise to boost both productivity and creativity for clients, bringing more users to their websites and increasing their traffic.

New AI Features Shine in Metaverse

After extensive testing and feedback from diverse groups of advertisers, Meta has decided to add new AI-powered advertising features to its lineup.  These tools are aimed at boosting creativity and productivity for the platform’s users, an important factor in today’s fast-paced, content-rich environments.  Many users have complained about “creative fatigue,” or the overwhelming feeling that happens when faced with so much fast-paced new content by competitors on a daily basis.  This move is designed to relieve some of that stress for Meta advertisers and give them a level playing field.

These new AI-driven tools include:

●       Background generation.  This tool will allow advertisers to quickly produce a background for an image of a product or service that complements the photo.  Rather than spend time with photo-editing tools, this program allows for nearly instant image modification.

●       Image expansion.  It is sometimes hard to figure out exactly what size an image needs to be to fit well into a format like Facebook Feed or Instagram Reels.  Now, with the image expansion tool, users simply upload the photo and it is automatically sized for optimal performance in whichever platform it is used.

●       Text variation.  One of the biggest bonuses of the AI-driven platform is its ability to quickly rearrange and re-write ad copy and text so that all captions and product features are not only unique but are better written to target specific audiences.  Text variation will allow users to write one version of ad copy and will automatically target various advertising groups or users based on their interaction and input with the website, changing keywords or focus as needed.

Early Tests Show Positive Results

Earlier this year, Meta tested these new tools with advertisers and offered them the opportunity to give feedback on their experiences.  In one survey, users said that they saved an average of five hours per week in creative time simply by using the AI-based tools.  They also believed that the tools would help quickly develop ad variations.

However, they also pointed out the need to customize the results to match unique brand styles.  Branding, which is the individual “voice” of a company, is still an important concern for advertisers, and Meta acknowledges that AI tools sometimes lose this focus in the quest for quick performance.

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