MARKETING

📢 Meri Sasson – Apple App Store Marketing Policy 

1. Objective
The objective of this marketing policy is to outline the strategies, guidelines, and principles that will govern the promotion and distribution of the Meri Sasson app on the Apple App Store. Our goal is to ethically and effectively reach individuals who are in need of legal support, while ensuring compliance with Apple’s policies and maintaining the dignity of our user base.

2. Target Audience

• Immigrants seeking legal clarity and immigration support
  
  

• Individuals facing antisemitism and discrimination
  
  

• Children and families involved in custody or separation cases
  
  

• Victims of domestic violence or personal threats
  
  

• Legal professionals interested in advocacy and community service
  
  

3. Core Marketing Strategies

• App Store Optimization (ASO)
  Use targeted keywords (e.g., “legal support,” “emergency legal help,” “immigration lawyer”) in the title, subtitle, and description. Include high-quality screenshots and a compelling app preview video that highlights emergency features, trusted legal networks, and the platform’s ease of use.
  
  

• Localized Content
  Localize app metadata, descriptions, and visuals for key languages and regions (e.g., English, Hindi, Spanish, Hebrew) to better engage with target user groups globally.
  
  

• User Reviews and Testimonials
  Encourage users to share their stories and rate the app. Highlight verified testimonials from users and legal experts on the App Store page and in marketing campaigns.
  
  

• Strategic Partnerships
  Collaborate with NGOs, community centers, and legal aid organizations to promote the app to vulnerable populations. Leverage cross-promotion through trusted networks and events.
  
  

• Content-Based Marketing
  Publish blogs, legal guides, and how-to videos linked through the app and external platforms, driving traffic to the Apple App Store listing.
  
  

4. Ethical Promotion Guidelines

• All promotional materials must be respectful, non-exploitative, and focused on empowerment.
  
  

• Avoid fear-based marketing. Instead, highlight solutions, safety, and support.
  
  

• Maintain strict user confidentiality in all advertising — no real case images or sensitive data will be used without full consent.
  
  

• Focus on inclusivity and diversity in visuals and language to reflect the communities we serve.
  
  

5. Apple Compliance and Updates

• Adhere strictly to Apple’s App Store Review Guidelines, especially around data privacy, emergency use cases, and medical/legal functionalities.
  
  

• Regularly review and update the app metadata, promotional assets, and policy alignment in case of guideline changes.
  
  

• Include proper disclosures for in-app purchases (if any), user data handling, and legal disclaimers.
  
  

6. Performance and Feedback Loop

• Track key App Store metrics: downloads, retention, user feedback, and crash reports.
  
  

• Use feedback to update app features and marketing materials to better serve the user base.
  
  

• Conduct periodic audits of keyword performance and ASO strategy for continued growth.
  
  

7. Legal and Data Privacy Disclosures

• All marketing and communication efforts must align with data protection laws (GDPR, CCPA) and Apple’s privacy policies.
  
  

• The app clearly outlines its data usage, user rights, and provides an easy opt-out process in the privacy policy.
  
  

Conclusion
Meri Sasson is more than an app — it’s a mission. Our Apple App Store marketing policy reflects our commitment to ethical, inclusive, and impactful promotion while adhering to Apple’s standards. Every campaign will be a voice of support for those who need it most.