We highly value your privacy. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you use our mobile game application, Merge Gang Rush (hereinafter referred to as the "App"). By accessing or using the App, you acknowledge and agree to the terms and conditions set forth in this Privacy Policy.
1. Game Usage Data
We gather data related to your interactions within the App, including but not limited to the number of clicks, pages viewed, apps opened, permission statuses, feature functionality statuses, the number of apps installed on your device, app package names, device brand, network status, Firebase Device ID, device model, the country/region associated with your SIM card, system language, and information set by or accessed through advertisers. This information is exclusively shared with authorized platforms: Firebase, Facebook Analytics, and our internal data analysis system (ECS).
2. Device and Network Information
Based on your device and its settings, we collect information such as SDK/API version, platform type, timestamp, app identifier and version, unique device ID, manufacturer, operating system version, language/region settings, time zone, network status, Google Play publication status, ad loading strategy, ad platform, and ad slot ID. We use Android ID to track advertising activities, which is deemed personal data under applicable regulations.
3. Advertising Identifier
We utilize the Google Advertising Identifier (Android Advertising Identifier) for the purpose of delivering personalized advertisements and conducting data analytics. This identifier does not contain personally identifiable information and is not linked to permanent device identifiers (e.g., MAC address, IMEI).
4. Network Connection Information
To ensure a stable network connection when using the App, we collect the network type (Wi-Fi or mobile data) and IP address during your use of the App's network-connected features.
5. Third-Party SDK Data
Third-party Software Development Kits (SDKs) integrated into the App may collect advertising IDs, device information, fraud detection data, geolocation inferred from IP addresses, advertising and marketing data, and cookies. These third-party SDKs independently manage the data they collect, and our partners include AdMob, Facebook Audience Network, AppLovin, and others. For more detailed information, please refer to the privacy policy links provided at the end of this document.
We process your personal data based on the following legal grounds:
Performance of a Contract: Provision of App services, identity verification, and other contract-related obligations.
Legal Obligations: Compliance with applicable laws and regulations, and response to law enforcement requests.
Legitimate Interests: Maintenance of App services, communication regarding product updates or enhancements, and other legitimate business purposes.
User Consent: For example, cookie settings and sharing of data with third parties. You may withdraw your consent at any time.
Automatic Collection: Data is collected automatically when the App is running.
Platform Acquisition: For instance, when downloading the App through Google Play, we obtain device information in accordance with Google Play's policies.
We implement a range of security measures to protect your information, including encrypted transmission and storage of data, strict permission controls, access log auditing, and regular security assessments.
We retain your data only for the period necessary to fulfill the business purposes for which it was collected. Once the App ceases operations, all relevant data will be deleted.
Pursuant to applicable laws and regulations, you are entitled to the following rights:
Withdraw your consent to data processing;
Access and correct your personal data;
Request the deletion of your personal data;
Restrict the processing of your personal data;
Object to the processing of your personal data;
Exercise the right to data portability;
Lodge a complaint (contact us at: khetregk@gmail.com).
We strictly comply with the U.S. Children's Online Privacy Protection Act (COPPA), the European Union's General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA):
COPPA: The App is not intended for children under the age of 13, and we do not actively collect personal information from such children. If personal information of a child under 13 is inadvertently collected, it will be promptly deleted. Parents or legal guardians may request the deletion of relevant data by contacting us at khetregk@gmail.com.
GDPR: Within the European Union and the United Kingdom, the consent of a parent or legal guardian is required to process personal data of children under the age of 16 (or under 13 in certain jurisdictions). We do not actively collect personal data from such children, and you are welcome to contact us to request the deletion or correction of any relevant data.
CCPA: California residents under the age of 16 are entitled to additional privacy protections. Businesses are prohibited from selling the data of users under the age of 16. We do not sell the personal data of children under the age of 13, and no discriminatory treatment will be imposed on users exercising their privacy rights.
California Consumer Privacy Rights: You may request details of the data collected about you in the past 12 months and request the deletion of such data. We will respond to your request within 45 days (which may be extended to 90 days in certain circumstances). There is no cost for exercising these rights, and no discriminatory treatment will be applied.
EU/UK GDPR Rights: You have the right to access, rectify, and delete your personal data; restrict or object to the processing of your personal data; exercise the right to data portability; and lodge a complaint with the relevant supervisory authority.
Links to the privacy policies of our third-party partners are provided below:
AppLovin/MAX: https://www.applovin.com/privacy/
Mintegral: https://www.mintegral.com/en/privacy
Vungle: https://vungle.com/privacy/
Bigo: https://www.bigossp.com/agreement/privacyPolicy?v=v1.2.0
This Privacy Policy may be updated due to changes in business needs or applicable laws and regulations. Any updates will be posted within the App, and your continued use of the App following the posting of such updates will constitute your acceptance of the revised Privacy Policy.
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at: khetregk@gmail.com