My Portfolio

The following are designs of brochures and social media designs.

For this project, I focused on creating a cohesive visual identity for a fictional eco-friendly brand. The images showcased include logo concepts, packaging designs, and promotional materials such as posters and social media graphics.

My design process began with researching the brand’s target audience and competitors to identify key visual trends and opportunities. I then sketched multiple logo ideas, selecting the strongest concepts to develop digitally in Adobe Illustrator. Throughout the process, I experimented with color palettes inspired by nature, aiming to reflect the brand’s sustainability values.

The artifacts included in this portfolio are the initial sketches, mood boards, digital drafts, and final polished designs. These pieces illustrate the evolution of the project and demonstrate my ability to iterate and refine ideas based on feedback and design principles.