Men’s Underwear Market

Men’s Underwear Market Size, Share, Trends, Industry Growth and Competitive Analysis

Men’s Underwear Market - Overview, Size, Share, Industry Trends and Opportunities

Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2031.

The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031.

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**Segments**

- **Product Type:** The global men's underwear market can be segmented based on product type into boxers, briefs, trunks, boxer briefs, and others. Each type offers different styles, fits, and materials to cater to the diverse preferences of men worldwide.

- **Material:** Another key segment is based on the material used in the production of men's underwear. Cotton, nylon, polyester, silk, and others are common materials used in manufacturing underwear, each offering unique features such as comfort, breathability, durability, and moisture-wicking properties.

- **Distribution Channel:** The market can also be segmented based on the distribution channel, including offline and online retail channels. With the rise of e-commerce platforms, many consumers prefer the convenience of shopping for men's underwear online, while traditional brick-and-mortar stores continue to play a significant role in the distribution of these products.

**Market Players**

- **Hanesbrands Inc.:** A leading player in the global men's underwear market, Hanesbrands Inc. offers a wide range of popular brands such as Hanes, Champion, and Bonds. The company focuses on innovation, quality, and comfort to meet the evolving needs of male consumers.

- **Fruit of the Loom:** Another prominent player, Fruit of the Loom, is known for its affordable yet quality men's underwear collections. The brand emphasizes durability and value for money, making it a preferred choice for budget-conscious shoppers.

- **Calvin Klein:** With a reputation for luxury and style, Calvin Klein caters to the premium segment of the men's underwear market. The brand is synonymous with sophistication and modern designs, appealing to fashion-conscious consumers seeking high-end underwear options.

- **Tommy John:** Known for its innovative designs and patented technologies, Tommy John has gained popularity for its premium men's underwear offerings. The brand focuses on enhancing comfort, fit, and performance, attracting discerning customers looking for cutting-edge underwear solutions.

- **Jockey International:** Jockey International is a well-established player known for its extensive range of men's underwear styles and sizes. The brand emphasizes quality, variety, and affordability, making it a versatile choice for men with different preferences and body types.

The global men's underwear market is a dynamic and competitive industry that continues to evolve with changing consumer preferences and technological advancements. One emerging trend in the market is the increasing focus on sustainability and eco-friendly practices. With growing awareness about environmental issues, consumers are gravitating towards brands that prioritize sustainability in their production processes, including the use of organic materials, recycled fabrics, and ethical manufacturing practices. This shift towards eco-consciousness presents an opportunity for brands to differentiate themselves in the market and attract a new segment of environmentally conscious consumers.

Another key trend shaping the men's underwear market is the growing emphasis on inclusive sizing and diverse representation. As societal norms around body positivity and inclusivity continue to evolve, there is a rising demand for underwear brands that offer a wide range of sizes to cater to men of all body types. Additionally, brands that showcase diversity in their marketing campaigns and product offerings are resonating with consumers who seek representation and inclusivity in the products they purchase. Embracing inclusive sizing and diversity not only helps brands connect with a broader customer base but also fosters a sense of empowerment and inclusiveness among consumers.

Furthermore, the increasing adoption of technology in the design and manufacturing of men's underwear is driving innovation and product development in the market. From moisture-wicking fabrics to seamless designs and smart textiles, brands are leveraging technology to enhance the performance, comfort, and functionality of men's underwear. Advanced manufacturing techniques, such as 3D printing and digital modeling, are enabling brands to create customized and personalized underwear solutions that meet the unique needs and preferences of individual consumers. By embracing technological advancements, brands can stay ahead of the competition and offer innovative products that resonate with tech-savvy consumers.

Additionally, the rise of direct-to-consumer (DTC) brands and subscription-based services is reshaping the distribution landscape of the men's underwear market. DTC brands leverage digital platforms and social media to engage directly with consumers, offering personalized shopping experiences and convenient delivery options. By bypassing traditional retail channels, DTC brands can establish closer relationships with their customers, gather valuable data insights, and create a loyal customer base. Furthermore, subscription-based services that offer recurring deliveries of men's underwear products are gaining popularity among busy consumers who value convenience and hassle-free shopping experiences.

In conclusion, the global men's underwear market is a dynamic and evolving industry that is influenced by changing consumer trends, technological advancements, and shifts in distribution channels. Brands that prioritize sustainability, inclusivity, technology, and direct-to-consumer models are well-positioned to capitalize on emerging opportunities and differentiate themselves in a competitive market landscape. By staying abreast of market trends and consumer preferences, men's underwear brands can innovate, adapt, and thrive in an ever-changing market environment.**Segments**

The global men's underwear market is diverse and segmented across various categories to cater to the specific preferences and needs of male consumers worldwide. The segmentation based on product type allows brands to offer a variety of options such as boxers, briefs, trunks, boxer briefs, and other styles to meet different style and comfort requirements. By providing a range of product types, brands can attract a wider customer base and address the varied preferences within the market.

Another crucial segment in the men's underwear market is based on the material used in production. Different materials like cotton, nylon, polyester, silk, and others offer unique characteristics such as comfort, breathability, durability, and moisture-wicking properties. This segmentation allows brands to showcase the benefits of each material type and target consumers looking for specific features in their underwear, whether it's softness, moisture management, or durability.

The distribution channel segment plays a vital role in reaching consumers effectively. The shift towards online retail channels has become prominent in recent years, with the convenience of e-commerce platforms appealing to many shoppers. However, traditional brick-and-mortar stores still hold significance in the market, especially for consumers who prefer physical shopping experiences. By segmenting based on distribution channels, brands can strategize their marketing and sales efforts to maximize reach and engagement with consumers through their preferred channels.

**Market Players**

In the competitive landscape of the men's underwear market, key players like Hanesbrands Inc., Fruit of the Loom, Calvin Klein, Tommy John, and Jockey International shape the industry with their distinct offerings and brand positioning. Hanesbrands Inc. focuses on innovation and quality to meet consumer needs, while Fruit of the Loom emphasizes affordability and durability, catering to budget-conscious shoppers. Calvin Klein targets the premium segment with luxury and style, appealing to fashion-conscious consumers, while Tommy John stands out for its innovative designs and comfort-driven approach. Jockey International, with its wide range of styles and sizes, caters to diverse consumer preferences, showcasing quality and affordability.

**Market Trends**

The men's underwear market is witnessing several trends that are reshaping the industry landscape. The increasing focus on sustainability and eco-friendly practices is driving brands to adopt organic materials, recycled fabrics, and ethical manufacturing processes to resonate with environmentally conscious consumers. Inclusivity in sizing and representation is another trend, with brands offering a wide range of sizes and showcasing diversity in marketing efforts to connect with a broader customer base. Technological advancements are also playing a significant role, as brands leverage innovations like moisture-wicking fabrics and 3D printing to enhance comfort and functionality in men's underwear. The rise of direct-to-consumer brands and subscription services is transforming distribution channels, offering personalized shopping experiences and convenience to consumers.

In conclusion, the global men's underwear market presents a dynamic and competitive landscape shaped by evolving consumer trends and technological advancements. Brands that adapt to these trends by prioritizing sustainability, inclusivity, technology, and innovative distribution strategies can differentiate themselves and thrive in the market. By understanding consumer preferences across various segments and staying ahead of industry trends, men's underwear brands can capitalize on emerging opportunities and build a strong presence in the competitive marketplace.

The report provides insights on the following pointers:

Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Underwear Market.
Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Underwear Market.

TABLE OF CONTENTS

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Market Landscape

Part 05: Pipeline Analysis

Part 06: Market Sizing

Part 07: Five Forces Analysis

Part 08: Market Segmentation

Part 09: Customer Landscape

Part 10: Regional Landscape

Part 11: Decision Framework

Part 12: Drivers and Challenges

Part 13: Market Trends

Part 14: Vendor Landscape

Part 15: Vendor Analysis

Part 16: Appendix

Countries Studied:

North America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Objectives of the Report

To carefully analyze and forecast the size of the Men’s Underwear market by value and volume.
To estimate the market shares of major segments of the Men’s Underwear
To showcase the development of the Men’s Underwear market in different parts of the world.
To analyze and study micro-markets in terms of their contributions to the Men’s Underwear market, their prospects, and individual growth trends.
To offer precise and useful details about factors affecting the growth of the Men’s Underwear
To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Men’s Underwear market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

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