Memory Match Game — Privacy Policy
Last updated: October 20, 2026
Developer: Sparkle Infotech Apps
Overview
Memory Match Game ("the App") is a single-player card-matching game. This policy explains what information is involved when you use the App and how it's handled.
The short version: we do not collect any personal information, and your game data stays on your device. The App shows ads from Google AdMob, which is set up to show only all-ages, non-personalised ads.
Information We Collect
We collect nothing ourselves. The App has no account creation, no sign-in, and no password. We do not collect your name, email address, phone number, precise location, contacts, photos, or any device identifiers. The App is built so that it cannot read your Advertising ID.
The App contains ads served by Google AdMob, described under Advertising and Third-Party Services below. It contains no analytics.
Information Stored On Your Device
The App saves a small amount of information locally so it can remember your progress between sessions. This never leaves your device and we have no access to it:
Display name — the name you type in when you first open the App, used only to greet you on the play screen.
Game settings — your chosen difficulty and picture pack.
Level progress — how far you have climbed at each difficulty.
Results — the levels you have completed, how many moves each took, and how many hints you used.
Hints — how many hints you have left.
Internal flags — small housekeeping values, such as whether the intro has been shown and when the App last checked for an update.
How We Use This Information
We don't, because we never receive it. The information above is read and written by the App on your own device, purely to run the game — to deal the right board, to show your progress, and to list your best results. None of it is passed to the advertising service, used for profiling or analytics, or sold or shared with anyone.
Where This Information Is Stored
In the App's private storage area on your phone, which other apps cannot read. There is no account, no cloud sync, and no server-side copy. If you use the same game on a different device, it starts fresh.
Permissions
The App uses only the Internet and network-state permissions that the advertising service needs to load ads. It does not access your camera, microphone, location, contacts, files, photos, or notifications, and it explicitly removes the permission that would let it read your Advertising ID.
Update Checks
The App occasionally fetches a small file from our server to see whether a newer version is available. The request sends no information about you — no identifiers, no game data, and no device details beyond what any web request necessarily includes, such as your IP address. We do not store that address or use it to identify you.
The game is fully playable offline. Ads, and the videos that earn extra hints, need a connection.
Advertising and Third-Party Services
The App shows ads from Google AdMob: banner ads on some screens, a full-screen ad between levels, and — only when you choose to tap the button for it — a short video that gives you extra hints.
The App is intended for players aged 13 and over, but as a precaution every ad request is marked as child-directed and as coming from a user under the age of consent. This tells Google to show only ads rated suitable for all ages, to never show personalised or interest-based ads, and to limit the data it processes in line with the Children's Online Privacy Protection Act (COPPA) and the GDPR. The App does not read your Advertising ID.
To serve ads, measure them and prevent fraud, Google may still process limited information such as your IP address (and the approximate location it implies), basic device details, and how you interact with the ads. That processing is carried out by Google under its own policies (https://policies.google.com/technologies/partner-sites). We do not receive this information.
When you have completed several levels, the App may ask Google Play's built-in review prompt to appear. That dialog is shown and handled entirely by Google Play; we receive nothing from it, including whether you left a review or what rating you gave.
The App uses no analytics services.
Children's Privacy
The App is intended for players aged 13 and over, and its content is suitable for all ages. We collect no personal information from anyone, which means we collect none from children either, and the App contains no mechanism by which a child could send personal information to us.
Every player is given the strictest ad treatment available, whatever their age: ads are limited to all-ages content, are never personalised, and are served under Google AdMob's child-directed settings. Hint videos never play automatically — a player has to tap a button to watch one.
Your Choices
Everything the App stores is on your device and under your control. You can erase all of it at any time using Settings → Reset all data inside the App, or by uninstalling the App, which permanently removes its local storage.
Because we hold no data about you, there is no account to close and no data request for us to fulfil. For information Google processes when showing ads, see Google's privacy policy at https://policies.google.com/privacy.
Changes to This Policy
We may update this Privacy Policy as the App evolves. Any changes will be posted on this page with a revised "Last updated" date.
Contact Us
If you have questions about this Privacy Policy, contact us at: dilip@sparkleinfotech.com