Tobacco Jacket. Wills Navy Cut.

Used during the 1970s

W.D. & H.O. Wills was a British tobacco manufacturing company formed in Bristol, England. It was the first British company to mass-produce cigarettes, and one of the founding companies of Imperial Tobacco along with John Player & Sons.

The company was founded by Henry O. Wills in 1786 and went by various names before 1830 when it became "W.D. & H.O. Wills". Tobacco was processed and sold under several brand names, some of which were still used by Imperial Tobacco until the second half of the 20th century. The company pioneered the use of cigarette cards within their packaging. 

Bristol Archives holds extensive records of W.D. & H.O. Wills and Imperial Tobacco. In addition, there are photographs of the Newcastle factory of W.D. & H.O. Wills at Tyne and Wear Archives. M Shed in Bristol holds the Wills Collection of Tobacco Antiquities, consisting of advertising, marketing, and packaging samples from the company's history, photographs, and artifacts relating to the history of tobacco.