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Data Analytics
Case Study Analysis
Case Study Analysis
This case study features Bellabeat, a high-tech manufacturer of health-focused products for women. During the analysis, business questions are answered and all phases of data analysis are addressed. Key findings are highlighted and marketing recommendations are made to assist Bellabeat capitalize on current market opportunities.
Bellabeat_presentation_MTemple.pdfBellabeat Presentation
Bellabeat Presentation
This presentation focuses on four key findings discovered during the analysis for Bellabeat. These findings center on how smart devices are being used in daily life and how Bellabeat consumers compare to the dataset participants. The presentation wraps up with proposed marketing strategies for Bellabeat executives to consider for future campaigns.
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