Mehdi Mohammadsalehi

About

I am a first-year PhD student in Business Administration and Management (Marketing track) at Bocconi University in Milan. My research examines how consumers respond to brands and technology, with a current focus on conversational AI and AI agents in service settings.

My broader interests include sensory marketing, social media marketing, electronic word of mouth, branding, and influencer marketing. I work with both qualitative and quantitative methods.

Before Bocconi, I completed a Master's degree in Business Management in Tehran and a BSc in Aerospace Engineering.