With a passion for empowering brands, I craft data-driven strategies and innovative approach that resonate the brands vision.
My approach is rooted in understanding each brand's unique story and leveraging insights to foster meaningful growth and engagement across various industries.
Currently, I manage innovative SaaS projects that not only drive growth but also build programs that benefit the community. My journey is about transforming ideas into impactful solutions that resonate with both business and social values.
As a highly motivated and creative Associate Producer, I have a proven track record of boosting listener engagement, expanding brand recognition, and securing sponsorships and partnerships for The Road To30 Podcast.
As the writer and editor at Top Universe, I tackled the challenge of boosting newsletter open rates and engagement through meticulous editing and strategic content curation. By crafting personalized content that aligned with our audience's interests, creating attention-grabbing subject lines, and establishing a strong brand identity, I consistently delivered engaging and relevant content. Through subscriber behavior analysis, I identified the optimal send times, resulting in an outstanding open rate of over 43%, showcasing the effectiveness of our refined approach.
Onboarding Prospective Students: Devised a dual-channel onboarding process that combined targeted online campaigns (social media ads, webinars) with in-person workshops. This hybrid approach boosted enrollment efficiency by 30 % and cultivated stronger brand affinity among new students.
Roadmap Creation & Iteration: Led quarterly planning sessions to translate strategic objectives into actionable product roadmaps. I and my team synchronized timelines, aligned cross-functional teams, and implemented a continuous feedback loop—enabling us to pivot quickly when user feedback or market dynamics shifted. As a result, we reduced feature delivery cycles by 25 % without compromising quality.
Closing Partnership Deals: Identified and engaged businesses aligned with Bluehouse’s mission. By creating win-win proposals (e.g., co-branded training events, joint marketing programs), amongst others.
Managing Student Performance: Established robust performance-tracking frameworks—combining weekly “Unlock” stand-up sessions with quantitative analytics—to identify learning barriers early.
Fostering Community-Driven Success: Spearheaded iterative program enhancements centered around two flagship initiatives:
Geofenced Attendance App: Conceived and led development of an in-house mobile solution that only allowed sign-ins within campus bounds. By embedding real-time accountability, we elevated attendance consistency from 70 % to 95 % in Week 1 and reinforced a culture of commitment.
“Unlock” Learning Sessions: Designed daily stand-up presentations where students shared weekly learnings, projects, and challenges. Used these sessions as live feedback loops to test diverse instructional methods, uncovering that 60 % of students preferred peer-led mini-presentations over traditional lectures—guiding future curriculum design.
Continuous Program Refinement: Through bi-weekly retrospective meetings bringing together instructors, curriculum leads, and student representatives I and my team championed incremental changes that balanced pedagogical effectiveness with community needs.
Showcasing My Passion for Connection, Leadership, and Collaborative Growth Across Diverse Activities
Rolling up my sleeves in group volunteer projects, I bring leadership and camaraderie to drive meaningful impact and shared community goals.
Celebrating milestones with partners in community projects, showcasing my role in forging connections that push innovative ideas into action.
Active participation in workshops allows me to contribute insights and facilitate discussions that empower others to share their voices.
Embracing creativity and innovation, I organize and attend events that spark artistic expression and collective problem-solving within community spaces.
Participating in and contributing to tech meetups, I energize the room with collaborative discussions and forward-thinking ideas that promote learning and growth.
Merging exploration with connection, I join travel and tourism meetups that strengthen community ties and celebrate cultural diversity.
Joining tech and creative festivals, I am in my element, blending enthusiasm and professionalism to inspire engagement and foster relationships.
Participating in group inspiring trails, I combine my love for nature with community building, fostering connections through shared adventure and storytelling.
With an eye for detail and a welcoming presence, I capture moments that tell the story of inclusive, collaborative gatherings where everyone feels valued.
Adaptability
I thrive in dynamic environments, easily adjusting to evolving market trends and project pivots while maintaining strategic focus and delivering impactful results.
Attention to Detail
Meticulous in ensuring that all content and strategies are aligned with brand standards and objectives. My keen eye for detail supports high-quality output across all marketing efforts.
Creative Problem-Solving
A natural at finding innovative solutions to challenges, turning obstacles into opportunities for growth. I thrive on exploring fresh ideas to elevate projects and push boundaries forward.
Collaborative LeadershipWith
experience in leading cross-functional teams, I drive alignment and coherence across various departments, ensuring successful project outcomes through strong teamwork and shared vision.
Effective Communication
I excel at conveying complex ideas clearly and persuasively, fostering seamless collaboration between design, development, and marketing teams to achieve strategic objectives.
Thinking Analytically
Proficient at analysing data and market trends to inform decisions and strategies. This skill allows me to blend creativity with insights, ensuring that every campaign is both innovative and results-driven.
Key accomplishments at Bluehouse Technologies
Launched Geofencing Attendance App: Led a cross-functional team to build an in-house mobile app that only allows students to sign in within campus boundaries, driving attendance from 70 % to 95 % in Week 1.
Optimized “Unlock” Learning Sessions: Designed and implemented daily stand-up presentations where students share weekly progress, using real-time feedback to refine teaching methods. This initiative increased student engagement by 40 % and identified preferred peer-led formats.
Secured Strategic Partnerships: Negotiated and closed three key collaborations with like-minded businesses, expanding Bluehouse’s reach into new markets and co-hosting joint training events that boosted enrollment by 30 %.
Streamlined Onboarding & Enrollment: Developed a hybrid onboarding workflow—combining targeted online campaigns and in-person workshops—which accelerated student acquisition and reduced drop-off rates by 25 %.
Attendance App launch.mp4Demo video of the attendance app
Led a cross-functional team to build an in-house mobile app that only allows students to sign in within campus boundaries, driving attendance from 70 % to 95 % in Week 1.
Optimized “Unlock” Learning Sessions: Designed and implemented daily stand-up presentations where students share weekly progress, using real-time feedback to refine teaching methods. This initiative increased student engagement by 40 % and identified preferred peer-led formats.
Secured Strategic Partnerships
Negotiated and closed three key collaborations with like-minded businesses, expanding Bluehouse’s reach into new markets and co-hosting joint training events that boosted enrollment by 30 %.
Developing engaging video excerpts that significantly increased audience appeal and engagement rates
Strategically combining brand identity, impactful soundbites, and episode song mentions to resonate with the target audience
Successfully attracting sponsorships and collaborations, demonstrating strong business acumen and networking skills
Do_you_think_we_live_in_now_now_world___We_really_enjoyed_this_talk_with_@zitrainvestments_✅_Planning_for_the_future_is_very_important._#roadto30_#r.mp4The Means to an end.mp4As the writer and editor at Top Universe, I tackled the challenge of boosting newsletter open rates and engagement through meticulous editing and strategic content curation. By crafting personalized content that aligned with our audience's interests, creating attention-grabbing subject lines, and establishing a strong brand identity, I consistently delivered engaging and relevant content.
Through subscriber behavioural analysis, I identified the optimal send times, resulting in an outstanding open rate of over 43%, showcasing the effectiveness of our refined approach.
This was a highly successful campaign that effectively converted a small budget into meaningful engagement, leads, and community growth. The results highlight my ability to create compelling content and execute a cost-effective strategy that drives real business results.
Cost-Effectiveness: With an ad cost of ₦1,840 and 61 button clicks, the campaign achieved a low cost per button click of ₦30.16. This demonstrates a highly efficient use of budget to drive user action.
Audience Engagement: The campaign video garnered 3,324 video views and generated strong engagement with 322 likes, 2 comments, and 1 share. The average watch time was 9-minute, 71-seconds, indicating the content was captivating enough to hold the audience’s attention.
Lead Generation & Community Growth: The campaign successfully generated tangible leads and community growth, evidenced by 61 button clicks and the acquisition of 8 new followers. The profile views of 26 also show that a significant number of users were interested enough to explore the brand further.
This strategic approach to digital marketing can bring significant value to your organization.
By focusing on cost-effective, data-driven campaigns, I can deliver a high return on investment (ROI) that is critical for a growing business.
My ability to not only drive views but also convert them into tangible actions like clicks, leads, and followers ensures that marketing efforts directly contribute to business growth.
With my additional skills in project management and a customer-centric mindset, I can streamline the entire process, from content creation and campaign execution to analyzing results and iterating for even better performance.
This means your organization gets more than just a marketing strategist; it gains an operational partner dedicated to building an efficient, results-oriented system.
