Calmify 

The rebranding to Natsu, meaning "calmness" in Hausa, reflects a deeper cultural resonance, especially within the African context. This aligns the brand with its core mission of fostering mindfulness, focus, and productivity while creating a name that feels familiar and meaningful to the target audience.

The process involved incorporating local identity into the brand, creating a stronger emotional connection with users. This cultural relevance positions Natsu as more approachable, ensuring better adoption among diverse African communities at home and abroad.