Teaching

Principles of Communication

Principles of Communication

(BJMCPAC101)

BA-I (DSC)

Syllabus

Unit-I:

COMMUNICATION BASICS: Concept and definitions of communication; Functions of communication; Elements and process of communication; Types of communication: intrapersonal, interpersonal, group and mass communication; Verbal and Non-verbal communication.

Unit-II:

COMMUNICATION AND SOCIETY: 7 Cs of communication; Barriers to communication: Physical, language, cultural, emotional and perceptual barriers to communication; Socialization and role of communication in socialization. Meaning in communication; Basics of signs, symbols and codes.

Unit-III:

COMMUNICATION MODELS: One-way and two-way models of communication; SMCR model; Lasswell formula; Osgood and Schramm model.

Unit-IV:

COMMUNICATION THEORIES: Bullet theory; Personal influence theory; Normative theories: Authoritarian, libertarian, social responsibility and democratic participant media theories.

 

 Texts and References:

·        Erik Karl Rosengren (2000). Communication: An Introduction, London: Sage Publications.

·        Keval J Kumar (2007). Mass Communication in India (4th edn), Mumbai: Jaico Publishing House.

·        Stanley J Baran & Dennis K Davis (2002). Mass Communication Theory: Foundations, Ferment, and Future, Singapore: Thomason Asia Pvt. Ltd

·        N. Andal (2005). Communication Theories and Models, Bangalore: Himalaya Publishing House.

·        Denis Mc Quail (2005). Mc Quail’s Mass Communication Theory, New Delhi: Vistaar Publications.

·        Vir Bala Aggarwal and VS Gupta (2002). Handbook of Journalism & Mass Communication, New Delhi: Concept Publication Company.

·        John Fiske (2011). Introduction to Communication Studies: Studies in culture and communication (3rd edn), Oxon: Routledge.

·        Uma Narula (2006). Handbook of Communication: Models, Perspectives and Strategies, Atlantic Publications.



Course Outcomes


Specific Learning Outcomes

By the end of the course, students will be able to:


In addition to the knowledge and understanding outcomes, students will also be able to:

Introduction to Radio & Television

Introduction to Radio & Television

(BJMCPAC102)

BA-I (DSC)


 Syllabus

Unit-I

RADIO vs. TELEVISION: Characteristics of radio and television; Development of radio and television in India; Strengths and weaknesses of radio and television; Role and functions of radio and television in society.

 

Unit-II

TV PROGRAMMING GENRES: Types of programming: Fiction, Non-fiction and Mixed; Live, Packaged and Mixed; Programme format for television: News, current affairs, interviews, documentary, discussions, talk shows, reality TV, soap operas, game shows, educational programmes, lifestyle, travel and food, music shows, religious discourse, events – live and recorded, sports, etc.

 

Unit-III

RADIO PROGRAMMING: Talks and discussions, news and current affairs, commentary on public events, radio drama, comedy and light entertainment, music, programmes for family welfare, education, rural audience, youth and armed forces, phone-in programmes.

 

Unit-IV

BROADCAST INDUSTRY: Doordarshan: Organisation structure; Doordarshan Kendras; Private Television Ownership and control in India;  Analog Transmission: AM and FM; Growth of private FM channels in India; Community Radio; Campus Radio; Digital radio: Internet radio, satellite radio, visual radio.

 

 

 

 

Texts and References:

· Nalin Mehta (2008). Television in India: Satellites, Politics and Cultural Change, Oxon: Routledge

· Walter McDowell (2006). Broadcast Television: A Complete Guide to the Industry, New York: Peter Lang.

· Keval J Kumar (2012). Mass Communication in India (4th edn), Mumbai: Jaico Publishing House.

· PC Chatterji (1987). Broadcasting in India, New Delhi: Sage Publications.

· Melissa Butcher (2003). Transnational Television, Cultural Identity and Change: When STAR Came to India, New Delhi: Sage.

· David Page and William Crawley (2001). Satellites over South Asia: Broadcasting, culture, and the Public Interest, Sage Publications.

· Aditi Chatterjee, N. Bhaskara Rao and P. N. Vasanti (2000). Vision and Mission for India's Public Broadcasting: Prasar Bharti Corporation. New Delhi: Centre for Media Studies.

· Jonathan Bignell (2012). An Introduction to Television Studies, Oxon: Routledge.

· Gary Richard Edgerton and Brian Geoffrey Rose (2005). Thinking Outside the Box: A Contemporary Television Genre Reader, University Press of Kentucky.

· Prasar Bharti (2007). All India Radio, New Delhi: Audience Research Unit, Prasar Bharti 

(Available online: http://allindiaradio.gov.in/allindiaradio/shared/AIRComp2007.pdf)

· GoI (1983). This is All India Radio: A handbook of radio broadcasting in India, Publications Division, Ministry of Information and Broadcasting, Government of India.

· Keval J Kumar (2012). Mass Communication in India (4th edn), Mumbai: Jaico Publishing House.

· Vir Bala Aggarwal and VS Gupta (2002). Handbook of Journalism & Mass Communication, New Delhi: Concept Publication Company.

· Andrew Crisell (1994). Understanding Radio (2nd edn), New York and London: Routledge.

· Emile G. McAnany (1973). Radio's Role in Development: Five Strategies of Use, USAID 

(Available online: http://pdf.usaid.gov/pdf_docs/PNAAD453.pdf).

· UNESCO (1965). Radio Broadcasting Serves Rural Development, UNESCO reports and papers on mass communication.

· PC Chatterji (1987). Broadcasting in India, New Delhi: Sage Publications.

 

  

Course Outcomes


Specific Learning Outcomes

By the end of the course, students will be able to:


In addition to the knowledge and understanding outcomes, students will also be able to:

Introduction to Advertising & Public Relations

Introduction to Advertising & Public Relations

(BJMCPAC201)

 BA-II (DSC)


Syllabus

Unit-I

MARKETING MIX: Marketing Mix: Meaning and components; Factors Determining Marketing Mix; Advertising as tools of Marketing; PR as a tool of Marketing; Evolution of Public Relations; Evolution of Advertising.

 

Unit-II

ADVERTISING – BASIC CONCEPTS: Definition, origin & development; Scope, need and functions of advertising; Process of advertising; Advertising and Sales Promotion; Advertising and Publicity; Advertising and Personal Selling; Advertising and Public Relations.

 

Unit-III

PR – BASIC CONCEPTS: Public Relations: meaning, definition and objectives; Importance and functions of Public Relations; Types of public; Process of Public Relations; Principles of Public Relations.

 

Unit-IV

ESSENTIALS OF AD AND PR: Types of advertising; Campaign approach to advertising; ASCII’s code of Advertising Practice; Ethical issues in Public Relations; PRSI code of ethics for PR.

 

 

Texts and References:

 

Course Outcomes


Specific Learning Outcomes

By the end of the course, students will be able to:


In addition to the knowledge and understanding outcomes, students will also be able to:

New Media Communication

New Media Communication

(BJMCPAC202)

BA-II (DSC)

 

Syllabus

 

Unit-I

NEW MEDIA AND NEW TECHNOLOGIES: New media: what they are; Characteristics of new media: Integrated, digital, interactive, hypertextual, virtual, networked, and simulated; Old media versus new: comparison and similarities; Convergence: Blurring of boundaries between IT, telecommunications and media;

 

Unit-II

INTERNET: History and development; Forces that shape internet; Web 2.0 technologies: Meaning and applications; Social networking and mobile media; Web 3.0: Concept.

 

Unit-III

SOCIETY IN THE INFORMATION AGE: Concepts of information society, network society and mass society.

Networks: Evolution of human networks. Levels of social networks: individual relations, group and organizational relations, societal relations, global relations; Historical and social causes for rise of networks; Comparison of mass society with network society.

 

Unit-IV

NEW MEDIA IN EVERYDAY LIFE: WWW, search engines, Email, bulletin boards, MUD, chat, email, blogs,

social networking sites, wikis, games, communities, digital TV, digital music, digital cinema. Issues in new media: Information overload; Digital divide; Internet addiction; Intrusion of family life; Pornography;  Invasion of privacy and surveillance; Copyright and piracy.

 

 

 

 

Texts and References:

· Lelia Green (2010). The Internet: An introduction to new media, Oxford and New York: Berg.

· Jan A.G.M. van Dijk (2006). The Network Society: Social Aspects of New Media (2nd end), London,

Thousand Oaks and New Delhi: Sage Publications.

· Martin Lister, Jon Dovey, Seth Giddings, Iain Grant and Kieran Kelly (2009). New media: A critical

introduction (2nd end), London and New York: Routledge

· Nicholas Gane and David Beer (2008). New media: The key concepts, Oxford and New York: Berg.

· Glen Creeber and Royston Martin (2009). Digital cultures, New York: Open University Press.

 

 

 

 

Course Outcomes

 

 

Specific Learning Outcomes

Reporting, Editing & Feature Writing

Reporting, Editing and Feature Writing

(BJMCPAS201P)

BA-II (SEC)

 

Syllabus

Unit-I

NEWS BASICS: News: Concept and definition News Values (traditional): Impact, proximity, timeliness, prominence, topicality, novelty, conflict, disasters, human interest; Sources of news; Structure of a news story; Five ‘W’s and one ‘H’.

Unit-II

BASIC REPORTING-I: City Beats: Concept of beat reporter; Key city beats: Local government, subordinate administrators, educational and health institutions, law and order; Speeches, news conferences, meetings and interviews: Preparing for speech, news conference and meeting, getting the correct content, describing the participants, covering the event, structuring the story.

Unit-III

BASIC REPORTING-II: Accident, disasters and crime stories: The scene of incident; Sources of information: police reports, victims, witnesses, hospitals and other emergency services, other possible sources.

Unit-IV

EDITING: Process and functions of editing; Selection of news items; Principles of editing. Features: Definition and characteristics; Steps in writing features: Getting ideas, getting information, getting anecdotes, getting good quotes, structure of a feature.

 

 

Course Outcomes

Specific Learning Outcomes

By the end of the course, students will be able to:

 

In addition to the knowledge and understanding outcomes, students will also be able to:

Skills for New Media

Skills for New Media

(BJMCPAS202P)

BA-II (SEC)

 

Unit-I

STARTING BLOCKS: Digital information: Megabytes, gigabytes and terabytes; Internet: Web browsers, search engines, websites, FTP; RSS readers and feeds; Iconic services: Google, Google Maps, MySpace, Instagram, YouTube, Digg, del.icio.us, Ebay, Amazon; Tags and tag clouds; Mobile internet connectivity.

 

Unit-II

ONLINE NEWS GATHERING: What is online journalism News gathering: Shared database, crowd-sourcing, distributed, collaborative or open-source reporting, online research; Virtual newsroom; Information graphics: How to use them and why.

 

Unit-III

ONLINE NEWS WRITING: Storytelling: Non-liner storytelling, using chunks in a story, using multiple media; Integrating online features for storytelling: Immediacy, global reach, multiple media, archives, hyper-linking – internal and external, interactivity.

 

Unit-IV

BLOGS: Meaning and origin; Individual and professional blogs; Basic terminology: Post, permalink, trackback, blogroll, link-blog, vlog, moblog; Maintaining a blog: Think e-mail, Link, summarize and analyze, specific headlines; authority and personality; short posts; frequency; handling comments; Using photos and screenshots; Essentials of blog writing: Timely and relevant; lively and tight writing; time stamps, headlines, Contextual hyper linking; Audio-visual elements; Interactivity, context.

 

 

 

Texts and References:

• Stephen Quinn and Vincent F. Filak (2005). Convergent journalism: An introduction, Focal Press.

• Mike Ward (2002). Journalism Online, Focal Press. w.e.f. Academic Session 2018-19 85

• John V. Pavlik (2001). Journalism and New Media, New York: Columbia University Press.

• Mark Briggs (2007). Journalism 2.0: How to survive and thrive, J-Lab

(Available online: http://www.kcnn.org/images/uploads/Journalism_20.pdf).

 

 

 

 

 

Course Outcomes

 

Specific Learning Outcomes

By the end of the course, students will be able to:

 

In addition to the knowledge and understanding outcomes, students will also be able to:

Community & Traditional Media

Community and Traditional Media

(BJMCPAD301)

BA-III (DSE)

 

Syllabus

Unit-I

BASIC CONCEPTS: Community: its concept and importance; Community as Place; Community as Identity/Belonging; Community as Ideology.

Unit-II

COMMUNITIES: Locality, place and neighbourhood; Virtual Communities; Imagined Communities; Imaginary Communities.

 

Unit-III

COMMUNITY MEDIA AS ALTERNATIVE MEDIA: Concept, need and origin; Types of Alternative Media: Alternative media as serving a community, alternative media as an alternative to mainstream media, linking alternative media to civil society, and alternative media as collaborative media.

 

Unit-IV

COMMUNITY MEDIA SPACE: Alternative Print media: strengths and weakness with examples; Alternative Television with special focus on PUBLIC Access Television; Alternative Radio with special focus on Community Radio; Internet Virtual Communities with special focus on blogging and micro[1]blogging.

 

 

 

Texts and References:

• Tony Blackshaw (2010). Key Concepts in Community Studies, New Delhi: Sage.

• Olga Bailey, Bart Cammaerts and Nico Carpentier (2008). Understanding Alternative Media, New Tork: Open University Press.

• Kate Coyer, Tony Dowmunt and Alan Fountain (2007). The Alternative Media Handbook, New York and London: Routledge.

• Kevin Howley (2012). Understanding Community Media, Sage Publications.

• Indian Institute of Mass Communication (1981). Communication and the Traditional Media: Papers and Proceedings of Seminar.

• Keval J Kumar (2012). Mass Communication in India (4 th edn), Mumbai: Jaico Publishing House.

 

 

 

 

Course Outcomes

 

 

Specific Learning Outcomes

By the end of the course, students will be able to:

 

In addition to the knowledge and understanding outcomes, students will also be able to:

Introduction to Photojournalism

Introduction to Photojournalism

(BJMCPAD302P)

BA-III (DSE)

 

Syllabus

Unit-I

ESSENTIALS: Photojournalism: Concept, difference of news photography from other photography, difference of news photographer’s job from new reporter and copy editors; The newspaper photo section: Chief Photographer, photographers and freelancers; Importance of photographs in news; News values for photographs; Responsibilities of a photojournalist.

 

Unit-II

TECHNOLOGY AND CREATIVE RULES: Camera: Elements of a camera – viewfinder, lens, iris, shutter, film chamber, light metre; Camera Designs: pinhole camera, view camera, compact camera, TLR , SLR, Instant/Polaroid camera, digital camera; Picture composition: Framing, rule of thirds, perspective, angle of view, backgrounds; Framing: Visual quality and photographic meaning through conscious framing.

 

Unit-III

CREATIVE OPTIONS: Light: direct and indirect light; cool and warm; Three-point lighting; Focus: Concepts of Aperture and f-stop; Lenses – Types of lenses and their functions; Depth of field; Exposure: Relationship between light, aperture and shutter speed; Time and motion.

Unit-IV

PHOTO EDITING: Image sizes: captured image size, screen display size, printing size; concept of pixels per inch; Image formats: Digital camera formats (JPEG, TIFF, RAW), web formats (FPX, GIF, PNG), printing format (EPS, PDF), editing format (PSD, PIC, BMP); Image manipulation: Resizing, cropping, rotation.

 

 

Texts and References:

• Kenneth Kobre and Betsy Brill (2000). Photojournalism: The professionals’ approach (4th edn), New Delhi: Focal Press

• Stacy Pearsall (2013). A photojournalist’s field guide, Peachpit Press.

• Brian Horton (2001). Associated Press guide to photojournalism, Mc-Graw Hill. w.e.f. Academic Session 2018-19 80

• Terry Hope (2001). Photo journalism: Developing style in creative photography, New York: RotoVision SA.

 • Angela Faris Belt (2008). The elements of photography: Understanding and creating sophisticated images, Focal Press.

• Barbara London and Jim Stone (2011). A Short Course in Digital Photography, Prentice Hall.

• Barbara Brundage and Chris Grover (2006). Digital photography: The missing manual, CA: Publisher: O'Reilly.

• David D. Busch (2006). Mastering digital photography (2nd edn), Thompson Course Technology.

 

 

Course Outcomes

 

Specific Learning Outcomes

By the end of the course, students will be able to:


In addition to the knowledge and understanding outcomes, students will also be able to:

Communication Skills

Communication Skills

(BJMCPAS303P)

BA-III (SEC)

 

Syllabus

Unit-I

SELF-ESTEEM: Subunit I(a): Spiral model of personal development; Steps to developing self-esteem: The five freedoms, you are unique, set a new goal, know yourself, personal strengths, relaxation, self-talk, identify problem areas, take off your dark glasses, spot the danger signals, be realistic, ask for help, improve your communication skills, you are taller than you think. Subunit I(b): Practice exercises from the chapters ‘Self-esteem’ and ‘Self[1]awareness and self-knowledge,’ in Mandy Kotzman and Anne Kotzman (2008), Listen to me listen to you: A step-by-step guide to communication skills training, (pp.19-46).

 

Unit-II

LISTENING: Subunit II(a): Importance of listening; Difference between active and reflective listening; Reflective Listening: Meaning; Five Response Styles: Judgemental, explanatory, reassuring, exploratory, empathic; Listening skills: Attending, following, reflecting; Subunit II(b): Practice exercises from the chapter ‘Effective listening,’ in Mandy Kotzman and Anne Kotzman (2008), Listen to me listen to you: A step-by-step guide to communication skills training, (pp. 47-72).

 

Unit-III

 

SELF-ASSERTION: Subunit III(a): Self assertion: concept and need; Assertive Behaviour and Sell-Esteem; ‘Rights’ in interpersonal communication; Assertion skills: Psychological skills – managing anxiety and stress, non[1]verbal skills – facial expression, gestures, voice (timing, tone, volume, pitch, fluency), eye contact, movement, distance; verbal Skills – 'I' messages, negotiation towards a workable compromise, free information, self-disclosure , negative assertion, setting limits, negative inquiry; Fogging; Broken record; The five-star plan. Subunit III(b): Practice exercises from the chapter ‘Self-assertion,’ in Mandy Kotzman and Anne Kotzman (2008), Listen to me listen to you: A step-by-step guide to communication skills training, (pp.73-99).

 

 

Unit-IV

OFFICIAL COMMUNICATIONS: Subunit IV(a): Writing process: designing the document, writing a first 12 0 8 w.e.f. Academic Session 2018-19 88 draft, editing the draft. Designing the document: Goal orientation, readership analysis, creating a message, organising information, constructing an outline; Readership analysis – Managing readership expectations; Identifying the key persuasive factors; Creating a message – A sentence, single idea, word limit, self[1]explanatory, action-centered; Organising information – Vertical and horizontal organisation, summarising and grouping, managing detail; Writing first draft – summaries, introductions, headings, bullet points; Effective editing – paragraphs, sentences, words. Subunit IV(b): Practice exercises on writing emails, letters, memos, resume assigned by the course teacher.

 

 

Texts and References:

• Mandy Kotzman and Anne Kotzman (2008), Listen to me, listen to you: A step-by-step guide to communication skills training, Victoria: Acer.

• Anne Kotzman (1989), Listen to me, listen to you, Penguin.

• Alan Barker (2010). Improve your communication skills (2nd end), London, Philadelphia, New Delhi: Kogan Page Limited.

• Richard Ellis (2002). Communication Skills: Stepladders to success for the professional, Bristol, Portland: Intellect.

• Randy Fujishin (2009). Creating communication: Exploring and expanding your fundamental communication skills (2nd edn), Rowman & Littlefield Publishers, Inc.

• John O. Greene and Brant R. Burleson (2003). Handbook of Communication and Social Interaction Skills, Mahwah, New Jersey and London: Lawrence Erlbaum Associates, Publishers.

 

 

 

Course Outcomes

 

Specific Learning Outcomes

By the end of the course, students will be able to:


In addition to the knowledge and understanding outcomes, students will also be able to:


Course Specific Outcomes

Film Appreciation Skills

Film Appreciation Skills

(BJMCPAS304)

BA-III (SEC)

 

Syllabus

Unit-I

FILM CONSTRUCTS: Mise en scène: setting, performance and movement, costume and props; Cinematography: colour, lighting, camerawork; Sound: Diegetic and non-diegetic sound.

 

Unit-II

FILM EDITING: Concept; Styles – continuity editing, movement and speed, shot size, cross-cutting; Editing decisions – Long take or montage.

 

Unit-III

INTERPRETING FILMS: ‘Reading’ films: Audience as reader; Film form: Formalism and realism; Genre: Concept; Genre through image and sound.

 

Unit-IV

NARRATIVE: Concept; Plot structure – Character, stories, storytelling expectations; Narrative structure and the viewer – position of the viewer, Hollywood narratives, audience as a reader, narrative pleasure, narrative dependence on opposition.

Unit-V

PRACTICE SESSIONS: WATCHING AND ‘READING’ FILMS Watch the following films and analyse them using concepts learnt in Units 1 to 4: Pather Panchali, Kaagaz Ke Phool, Do Beegha Zameen, Jaane Bhi Do Yaaron, Vertigo, 8½, Life is Beautiful, Seven Samurai, The Artist.

 

 

 

Texts and References:

• Nathan Abrams, Ian Bell and Jan Udris (2001). Studying Film, London: Arnold.

• Sarah Casey Benyahia, Freddie Gaffney and John White (2006). As film studies: The essential introduction, London and New York: Routledge.

• Warren Buckland (1998). Film Studies, London: Hodder and Stoughton.

• Andrew M. Butler (2005). Film Studies, Herts: Pocket Essentials.

 

Motion pictures:

• Do Beegha Zameen (1953)

• Pather Panchali (1955)

• Kaagaz Ke Phool (1959)

• Jaane Bhi Do Yaaron (1983)

• Vertigo (1958)

• 8½ (1963)

• Life is Beautiful (1997)

• The Artist (2011)

 

 

Course Outcomes

 

Specific Learning Outcomes

By the end of the course, students will be able to:

 

In addition to the knowledge and understanding outcomes, students will also be able to:

 

Course Specific Outcomes