Teaching
Principles of Communication
Principles of Communication
(BJMCPAC101)
BA-I (DSC)
Syllabus
Unit-I:
COMMUNICATION BASICS: Concept and definitions of communication; Functions of communication; Elements and process of communication; Types of communication: intrapersonal, interpersonal, group and mass communication; Verbal and Non-verbal communication.
Unit-II:
COMMUNICATION AND SOCIETY: 7 Cs of communication; Barriers to communication: Physical, language, cultural, emotional and perceptual barriers to communication; Socialization and role of communication in socialization. Meaning in communication; Basics of signs, symbols and codes.
Unit-III:
COMMUNICATION MODELS: One-way and two-way models of communication; SMCR model; Lasswell formula; Osgood and Schramm model.
Unit-IV:
COMMUNICATION THEORIES: Bullet theory; Personal influence theory; Normative theories: Authoritarian, libertarian, social responsibility and democratic participant media theories.
Texts and References:
· Erik Karl Rosengren (2000). Communication: An Introduction, London: Sage Publications.
· Keval J Kumar (2007). Mass Communication in India (4th edn), Mumbai: Jaico Publishing House.
· Stanley J Baran & Dennis K Davis (2002). Mass Communication Theory: Foundations, Ferment, and Future, Singapore: Thomason Asia Pvt. Ltd
· N. Andal (2005). Communication Theories and Models, Bangalore: Himalaya Publishing House.
· Denis Mc Quail (2005). Mc Quail’s Mass Communication Theory, New Delhi: Vistaar Publications.
· Vir Bala Aggarwal and VS Gupta (2002). Handbook of Journalism & Mass Communication, New Delhi: Concept Publication Company.
· John Fiske (2011). Introduction to Communication Studies: Studies in culture and communication (3rd edn), Oxon: Routledge.
· Uma Narula (2006). Handbook of Communication: Models, Perspectives and Strategies, Atlantic Publications.
Course Outcomes
Understand the basic concepts of communication, including the definition, functions, elements, and process of communication.
Identify and explain the different types of communication, including intrapersonal, interpersonal, group, and mass communication.
Distinguish between verbal and nonverbal communication, and explain the role of each in the communication process.
Analyze the role of communication in society, including the 7 Cs of communication, barriers to communication, socialization, and meaning.
Understand the different communication models, including one-way and two-way models, the SMCR model, Lasswell formula, and Osgood and Schramm model.
Analyze different communication theories, including bullet theory, personal influence theory, and normative theories.
Specific Learning Outcomes
By the end of the course, students will be able to:
Define communication and explain its functions.
Identify and explain the elements of the communication process.
Distinguish between the different types of communication.
Analyze barriers to communication and explain how to overcome them.
Explain the role of communication in socialization and meaning-making.
Understand the different communication models.
Analyze different communication theories.
In addition to the knowledge and understanding outcomes, students will also be able to:
Apply the principles of communication to their own lives and work.
Analyze and evaluate communication in the media and in society.
Communicate effectively in a variety of settings, including interpersonal, group, and public speaking contexts.
Introduction to Radio & Television
Introduction to Radio & Television
(BJMCPAC102)
BA-I (DSC)
Syllabus
Unit-I
RADIO vs. TELEVISION: Characteristics of radio and television; Development of radio and television in India; Strengths and weaknesses of radio and television; Role and functions of radio and television in society.
Unit-II
TV PROGRAMMING GENRES: Types of programming: Fiction, Non-fiction and Mixed; Live, Packaged and Mixed; Programme format for television: News, current affairs, interviews, documentary, discussions, talk shows, reality TV, soap operas, game shows, educational programmes, lifestyle, travel and food, music shows, religious discourse, events – live and recorded, sports, etc.
Unit-III
RADIO PROGRAMMING: Talks and discussions, news and current affairs, commentary on public events, radio drama, comedy and light entertainment, music, programmes for family welfare, education, rural audience, youth and armed forces, phone-in programmes.
Unit-IV
BROADCAST INDUSTRY: Doordarshan: Organisation structure; Doordarshan Kendras; Private Television Ownership and control in India; Analog Transmission: AM and FM; Growth of private FM channels in India; Community Radio; Campus Radio; Digital radio: Internet radio, satellite radio, visual radio.
Texts and References:
· Nalin Mehta (2008). Television in India: Satellites, Politics and Cultural Change, Oxon: Routledge
· Walter McDowell (2006). Broadcast Television: A Complete Guide to the Industry, New York: Peter Lang.
· Keval J Kumar (2012). Mass Communication in India (4th edn), Mumbai: Jaico Publishing House.
· PC Chatterji (1987). Broadcasting in India, New Delhi: Sage Publications.
· Melissa Butcher (2003). Transnational Television, Cultural Identity and Change: When STAR Came to India, New Delhi: Sage.
· David Page and William Crawley (2001). Satellites over South Asia: Broadcasting, culture, and the Public Interest, Sage Publications.
· Aditi Chatterjee, N. Bhaskara Rao and P. N. Vasanti (2000). Vision and Mission for India's Public Broadcasting: Prasar Bharti Corporation. New Delhi: Centre for Media Studies.
· Jonathan Bignell (2012). An Introduction to Television Studies, Oxon: Routledge.
· Gary Richard Edgerton and Brian Geoffrey Rose (2005). Thinking Outside the Box: A Contemporary Television Genre Reader, University Press of Kentucky.
· Prasar Bharti (2007). All India Radio, New Delhi: Audience Research Unit, Prasar Bharti
(Available online: http://allindiaradio.gov.in/allindiaradio/shared/AIRComp2007.pdf)
· GoI (1983). This is All India Radio: A handbook of radio broadcasting in India, Publications Division, Ministry of Information and Broadcasting, Government of India.
· Keval J Kumar (2012). Mass Communication in India (4th edn), Mumbai: Jaico Publishing House.
· Vir Bala Aggarwal and VS Gupta (2002). Handbook of Journalism & Mass Communication, New Delhi: Concept Publication Company.
· Andrew Crisell (1994). Understanding Radio (2nd edn), New York and London: Routledge.
· Emile G. McAnany (1973). Radio's Role in Development: Five Strategies of Use, USAID
(Available online: http://pdf.usaid.gov/pdf_docs/PNAAD453.pdf).
· UNESCO (1965). Radio Broadcasting Serves Rural Development, UNESCO reports and papers on mass communication.
· PC Chatterji (1987). Broadcasting in India, New Delhi: Sage Publications.
Course Outcomes
Understand the basic concepts of radio and television, including the characteristics, development, strengths, weaknesses, role, and functions of these media in society.
Identify and explain the different types of television programming genres, including fiction, non-fiction, and mixed; live, packaged, and mixed; and programme formats for television.
Understand the different types of radio programming, including talks and discussions, news and current affairs, commentary on public events, radio drama, comedy and light entertainment, music, programmes for family welfare, education, rural audience, youth and armed forces, and phone-in programmes.
Understand the broadcast industry in India, including Doordarshan, private television ownership and control, analog transmission, growth of private FM channels, community radio, campus radio, and digital radio.
Specific Learning Outcomes
By the end of the course, students will be able to:
Define radio and television and explain their characteristics.
Describe the development of radio and television in India.
Identify the strengths and weaknesses of radio and television.
Explain the role and functions of radio and television in society.
Identify and explain the different types of television programming genres.
Explain the different types of radio programming.
Understand the broadcast industry in India.
In addition to the knowledge and understanding outcomes, students will also be able to:
Analyze and evaluate television and radio programming.
Create and produce different types of radio and television programming.
Apply the principles of radio and television to their own lives and work.
Introduction to Advertising & Public Relations
Introduction to Advertising & Public Relations
(BJMCPAC201)
BA-II (DSC)
Syllabus
Unit-I
MARKETING MIX: Marketing Mix: Meaning and components; Factors Determining Marketing Mix; Advertising as tools of Marketing; PR as a tool of Marketing; Evolution of Public Relations; Evolution of Advertising.
Unit-II
ADVERTISING – BASIC CONCEPTS: Definition, origin & development; Scope, need and functions of advertising; Process of advertising; Advertising and Sales Promotion; Advertising and Publicity; Advertising and Personal Selling; Advertising and Public Relations.
Unit-III
PR – BASIC CONCEPTS: Public Relations: meaning, definition and objectives; Importance and functions of Public Relations; Types of public; Process of Public Relations; Principles of Public Relations.
Unit-IV
ESSENTIALS OF AD AND PR: Types of advertising; Campaign approach to advertising; ASCII’s code of Advertising Practice; Ethical issues in Public Relations; PRSI code of ethics for PR.
Texts and References:
C L Tyagi and Arun Kumar (2004). Advertising Management, New Delhi: Atlantic Publishers.
Mukesh Trehan and Ranju Trehan (2007). Advertising and Sales Management, New Delhi: VK India.
SA Chunawalla and KC Sethia (2002). Foundation of Advertising, New Delhi: Himalaya Publishing House.
Keval J Kumar (2012). Mass Communication in India (4th edn), Mumbai: Jaico Publishing House.
Jaishri N. Jethwaney and Narendra Nath Sarkar (2002). Public Relations, New Delhi: Sterling Publishers Private Limited.
Robert L. Heath (2005). Encyclopaedia of Public Relations, London, Thousand Oaks, New Delhi: Sage Publications.
Alison Theaker (2001). The Public Relations handbook, London and New York: Routledge.
Deepak Gupta (2005). Handbook of advertising media and public relations, New Delhi: Mittal Publications.
Vir Bala Aggarwal and VS Gupta (2002). Handbook of Journalism & Mass Communication, New Delhi: Concept Publication Company.
Course Outcomes
Understand the basic concepts of marketing mix, advertising, and public relations, including the meaning, components, functions, and evolution of these concepts.
Identify and explain the different types of advertising and public relations, including their scope, need, functions, process, and relationship with other marketing tools.
Understand the ethical issues involved in advertising and public relations.
Specific Learning Outcomes
By the end of the course, students will be able to:
Define marketing mix, advertising, and public relations.
Explain the components of marketing mix and how they relate to advertising and public relations.
Identify the different types of advertising and public relations.
Explain the scope, need, and functions of advertising and public relations.
Describe the process of advertising and public relations.
Explain the relationship between advertising and public relations with other marketing tools.
Identify and explain the ethical issues involved in advertising and public relations.
In addition to the knowledge and understanding outcomes, students will also be able to:
Analyze and evaluate advertising and public relations campaigns.
Create and produce advertising and public relations materials.
Apply the principles of advertising and public relations to their own lives and work.
New Media Communication
New Media Communication
(BJMCPAC202)
BA-II (DSC)
Syllabus
Unit-I
NEW MEDIA AND NEW TECHNOLOGIES: New media: what they are; Characteristics of new media: Integrated, digital, interactive, hypertextual, virtual, networked, and simulated; Old media versus new: comparison and similarities; Convergence: Blurring of boundaries between IT, telecommunications and media;
Unit-II
INTERNET: History and development; Forces that shape internet; Web 2.0 technologies: Meaning and applications; Social networking and mobile media; Web 3.0: Concept.
Unit-III
SOCIETY IN THE INFORMATION AGE: Concepts of information society, network society and mass society.
Networks: Evolution of human networks. Levels of social networks: individual relations, group and organizational relations, societal relations, global relations; Historical and social causes for rise of networks; Comparison of mass society with network society.
Unit-IV
NEW MEDIA IN EVERYDAY LIFE: WWW, search engines, Email, bulletin boards, MUD, chat, email, blogs,
social networking sites, wikis, games, communities, digital TV, digital music, digital cinema. Issues in new media: Information overload; Digital divide; Internet addiction; Intrusion of family life; Pornography; Invasion of privacy and surveillance; Copyright and piracy.
Texts and References:
· Lelia Green (2010). The Internet: An introduction to new media, Oxford and New York: Berg.
· Jan A.G.M. van Dijk (2006). The Network Society: Social Aspects of New Media (2nd end), London,
Thousand Oaks and New Delhi: Sage Publications.
· Martin Lister, Jon Dovey, Seth Giddings, Iain Grant and Kieran Kelly (2009). New media: A critical
introduction (2nd end), London and New York: Routledge
· Nicholas Gane and David Beer (2008). New media: The key concepts, Oxford and New York: Berg.
· Glen Creeber and Royston Martin (2009). Digital cultures, New York: Open University Press.
Course Outcomes
Understand the basic concepts of new media, including the definition, characteristics, history, and development of new media technologies.
Understand the impact of new media on society, including the concepts of information society, network society, and mass society.
Identify and explain the different types of new media, including the internet, web 2.0 technologies, social networking, and mobile media.
Understand the issues and challenges associated with new media, including information overload, digital divide, internet addiction, and privacy concerns.
Specific Learning Outcomes
By the end of the course, students will be able to:
Define new media and explain its characteristics.
Explain the history and development of new media technologies.
Identify and explain the different types of new media.
Understand the impact of new media on society.
Identify and explain the issues and challenges associated with new media.
In addition to the knowledge and understanding outcomes, students will also be able to:
Analyze and evaluate new media technologies.
Create and produce new media content.
Apply the principles of new media to their own lives and work.
Reporting, Editing & Feature Writing
Reporting, Editing and Feature Writing
(BJMCPAS201P)
BA-II (SEC)
Syllabus
Unit-I
NEWS BASICS: News: Concept and definition News Values (traditional): Impact, proximity, timeliness, prominence, topicality, novelty, conflict, disasters, human interest; Sources of news; Structure of a news story; Five ‘W’s and one ‘H’.
Unit-II
BASIC REPORTING-I: City Beats: Concept of beat reporter; Key city beats: Local government, subordinate administrators, educational and health institutions, law and order; Speeches, news conferences, meetings and interviews: Preparing for speech, news conference and meeting, getting the correct content, describing the participants, covering the event, structuring the story.
Unit-III
BASIC REPORTING-II: Accident, disasters and crime stories: The scene of incident; Sources of information: police reports, victims, witnesses, hospitals and other emergency services, other possible sources.
Unit-IV
EDITING: Process and functions of editing; Selection of news items; Principles of editing. Features: Definition and characteristics; Steps in writing features: Getting ideas, getting information, getting anecdotes, getting good quotes, structure of a feature.
Course Outcomes
Understand the basic concepts of news, including the definition, news values, sources, and structure of a news story.
Understand the different types of news reporting, including city beats, speeches, news conferences, meetings, and interviews.
Understand the principles of editing, including the selection of news items and the process of editing.
Understand the concept of features, including the characteristics and steps in writing features.
Specific Learning Outcomes
By the end of the course, students will be able to:
Define news and explain its news values.
Identify the different types of news reporting and explain their characteristics.
Apply the principles of editing to select news items and edit news stories.
Define features and explain their characteristics.
Write features that meet the standards of professional journalism.
In addition to the knowledge and understanding outcomes, students will also be able to:
Analyze and evaluate news stories and features.
Write news stories and features that are clear, concise, and engaging.
Interview sources effectively.
Work effectively in a newsroom environment.
Apply the principles of reporting, editing, and feature writing to their own lives and work.
Skills for New Media
Skills for New Media
(BJMCPAS202P)
BA-II (SEC)
Unit-I
STARTING BLOCKS: Digital information: Megabytes, gigabytes and terabytes; Internet: Web browsers, search engines, websites, FTP; RSS readers and feeds; Iconic services: Google, Google Maps, MySpace, Instagram, YouTube, Digg, del.icio.us, Ebay, Amazon; Tags and tag clouds; Mobile internet connectivity.
Unit-II
ONLINE NEWS GATHERING: What is online journalism News gathering: Shared database, crowd-sourcing, distributed, collaborative or open-source reporting, online research; Virtual newsroom; Information graphics: How to use them and why.
Unit-III
ONLINE NEWS WRITING: Storytelling: Non-liner storytelling, using chunks in a story, using multiple media; Integrating online features for storytelling: Immediacy, global reach, multiple media, archives, hyper-linking – internal and external, interactivity.
Unit-IV
BLOGS: Meaning and origin; Individual and professional blogs; Basic terminology: Post, permalink, trackback, blogroll, link-blog, vlog, moblog; Maintaining a blog: Think e-mail, Link, summarize and analyze, specific headlines; authority and personality; short posts; frequency; handling comments; Using photos and screenshots; Essentials of blog writing: Timely and relevant; lively and tight writing; time stamps, headlines, Contextual hyper linking; Audio-visual elements; Interactivity, context.
Texts and References:
• Stephen Quinn and Vincent F. Filak (2005). Convergent journalism: An introduction, Focal Press.
• Mike Ward (2002). Journalism Online, Focal Press. w.e.f. Academic Session 2018-19 85
• John V. Pavlik (2001). Journalism and New Media, New York: Columbia University Press.
• Mark Briggs (2007). Journalism 2.0: How to survive and thrive, J-Lab
(Available online: http://www.kcnn.org/images/uploads/Journalism_20.pdf).
Course Outcomes
Understand the basic concepts of digital information, the internet, and online news gathering.
Understand the principles of online news writing, including storytelling, integrating online features for storytelling, and blogging.
Be able to use digital tools and technologies to gather and write news for online media.
Specific Learning Outcomes
By the end of the course, students will be able to:
Define digital information and explain its different units of measurement.
Identify the different components of the internet and explain their functions.
Use web browsers, search engines, websites, FTP, RSS readers, and feeds to gather news.
Understand the concept of online journalism and explain its different aspects.
Use information graphics to tell stories and explain their importance.
Write news stories for online media that are clear, concise, and engaging.
Use multiple media to tell stories and explain their importance.
Create and maintain a blog that meets the standards of professional journalism.
In addition to the knowledge and understanding outcomes, students will also be able to:
Analyze and evaluate online news stories and blogs.
Use digital tools and technologies to gather and write news for online media.
Work effectively in an online newsroom environment.
Apply the principles of Skills for New Media to their own lives and work.
Community & Traditional Media
Community and Traditional Media
(BJMCPAD301)
BA-III (DSE)
Syllabus
Unit-I
BASIC CONCEPTS: Community: its concept and importance; Community as Place; Community as Identity/Belonging; Community as Ideology.
Unit-II
COMMUNITIES: Locality, place and neighbourhood; Virtual Communities; Imagined Communities; Imaginary Communities.
Unit-III
COMMUNITY MEDIA AS ALTERNATIVE MEDIA: Concept, need and origin; Types of Alternative Media: Alternative media as serving a community, alternative media as an alternative to mainstream media, linking alternative media to civil society, and alternative media as collaborative media.
Unit-IV
COMMUNITY MEDIA SPACE: Alternative Print media: strengths and weakness with examples; Alternative Television with special focus on PUBLIC Access Television; Alternative Radio with special focus on Community Radio; Internet Virtual Communities with special focus on blogging and micro[1]blogging.
Texts and References:
• Tony Blackshaw (2010). Key Concepts in Community Studies, New Delhi: Sage.
• Olga Bailey, Bart Cammaerts and Nico Carpentier (2008). Understanding Alternative Media, New Tork: Open University Press.
• Kate Coyer, Tony Dowmunt and Alan Fountain (2007). The Alternative Media Handbook, New York and London: Routledge.
• Kevin Howley (2012). Understanding Community Media, Sage Publications.
• Indian Institute of Mass Communication (1981). Communication and the Traditional Media: Papers and Proceedings of Seminar.
• Keval J Kumar (2012). Mass Communication in India (4 th edn), Mumbai: Jaico Publishing House.
Course Outcomes
Understand the basic concepts of community, including the definition, importance, and different types of communities.
Understand the concept of community media, including its definition, need, origin, and types.
Understand the role of community media in society, including its impact on community development, democracy, and social change.
Understand the different types of community media, including alternative print media, public access television, community radio, and internet virtual communities.
Specific Learning Outcomes
By the end of the course, students will be able to:
Define community and explain its importance.
Identify and explain the different types of communities.
Define community media and explain its concept, need, origin, and types.
Understand the role of community media in society.
Identify and explain the different types of community media.
In addition to the knowledge and understanding outcomes, students will also be able to:
Analyze and evaluate community media.
Create and produce community media content.
Apply the principles of community media to their own lives and work.
Introduction to Photojournalism
Introduction to Photojournalism
(BJMCPAD302P)
BA-III (DSE)
Syllabus
Unit-I
ESSENTIALS: Photojournalism: Concept, difference of news photography from other photography, difference of news photographer’s job from new reporter and copy editors; The newspaper photo section: Chief Photographer, photographers and freelancers; Importance of photographs in news; News values for photographs; Responsibilities of a photojournalist.
Unit-II
TECHNOLOGY AND CREATIVE RULES: Camera: Elements of a camera – viewfinder, lens, iris, shutter, film chamber, light metre; Camera Designs: pinhole camera, view camera, compact camera, TLR , SLR, Instant/Polaroid camera, digital camera; Picture composition: Framing, rule of thirds, perspective, angle of view, backgrounds; Framing: Visual quality and photographic meaning through conscious framing.
Unit-III
CREATIVE OPTIONS: Light: direct and indirect light; cool and warm; Three-point lighting; Focus: Concepts of Aperture and f-stop; Lenses – Types of lenses and their functions; Depth of field; Exposure: Relationship between light, aperture and shutter speed; Time and motion.
Unit-IV
PHOTO EDITING: Image sizes: captured image size, screen display size, printing size; concept of pixels per inch; Image formats: Digital camera formats (JPEG, TIFF, RAW), web formats (FPX, GIF, PNG), printing format (EPS, PDF), editing format (PSD, PIC, BMP); Image manipulation: Resizing, cropping, rotation.
Texts and References:
• Kenneth Kobre and Betsy Brill (2000). Photojournalism: The professionals’ approach (4th edn), New Delhi: Focal Press
• Stacy Pearsall (2013). A photojournalist’s field guide, Peachpit Press.
• Brian Horton (2001). Associated Press guide to photojournalism, Mc-Graw Hill. w.e.f. Academic Session 2018-19 80
• Terry Hope (2001). Photo journalism: Developing style in creative photography, New York: RotoVision SA.
• Angela Faris Belt (2008). The elements of photography: Understanding and creating sophisticated images, Focal Press.
• Barbara London and Jim Stone (2011). A Short Course in Digital Photography, Prentice Hall.
• Barbara Brundage and Chris Grover (2006). Digital photography: The missing manual, CA: Publisher: O'Reilly.
• David D. Busch (2006). Mastering digital photography (2nd edn), Thompson Course Technology.
Course Outcomes
Understand the basic concepts of photojournalism, including the definition, difference from other photography, and role in news reporting.
Understand the technology and creative rules of photojournalism, including the elements of a camera, picture composition, light, focus, lenses, exposure, and time and motion.
Understand the ethical and legal considerations of photojournalism.
Be able to create and produce photojournalistic images.
Specific Learning Outcomes
By the end of the course, students will be able to:
Define photojournalism and explain its difference from other photography.
Identify the elements of a camera and explain their functions.
Apply the principles of picture composition to create visually effective images.
Use light, focus, lenses, exposure, and time and motion to create creative and expressive images.
Understand the ethical and legal considerations of photojournalism.
Create and produce photojournalistic images that meet the standards of professional journalism.
In addition to the knowledge and understanding outcomes, students will also be able to:
Analyze and evaluate photojournalistic images.
Write captions and headlines for photojournalistic images.
Publish photojournalistic images in print and digital media.
Apply the principles of photojournalism to their own lives and work.
Communication Skills
Communication Skills
(BJMCPAS303P)
BA-III (SEC)
Syllabus
Unit-I
SELF-ESTEEM: Subunit I(a): Spiral model of personal development; Steps to developing self-esteem: The five freedoms, you are unique, set a new goal, know yourself, personal strengths, relaxation, self-talk, identify problem areas, take off your dark glasses, spot the danger signals, be realistic, ask for help, improve your communication skills, you are taller than you think. Subunit I(b): Practice exercises from the chapters ‘Self-esteem’ and ‘Self[1]awareness and self-knowledge,’ in Mandy Kotzman and Anne Kotzman (2008), Listen to me listen to you: A step-by-step guide to communication skills training, (pp.19-46).
Unit-II
LISTENING: Subunit II(a): Importance of listening; Difference between active and reflective listening; Reflective Listening: Meaning; Five Response Styles: Judgemental, explanatory, reassuring, exploratory, empathic; Listening skills: Attending, following, reflecting; Subunit II(b): Practice exercises from the chapter ‘Effective listening,’ in Mandy Kotzman and Anne Kotzman (2008), Listen to me listen to you: A step-by-step guide to communication skills training, (pp. 47-72).
Unit-III
SELF-ASSERTION: Subunit III(a): Self assertion: concept and need; Assertive Behaviour and Sell-Esteem; ‘Rights’ in interpersonal communication; Assertion skills: Psychological skills – managing anxiety and stress, non[1]verbal skills – facial expression, gestures, voice (timing, tone, volume, pitch, fluency), eye contact, movement, distance; verbal Skills – 'I' messages, negotiation towards a workable compromise, free information, self-disclosure , negative assertion, setting limits, negative inquiry; Fogging; Broken record; The five-star plan. Subunit III(b): Practice exercises from the chapter ‘Self-assertion,’ in Mandy Kotzman and Anne Kotzman (2008), Listen to me listen to you: A step-by-step guide to communication skills training, (pp.73-99).
Unit-IV
OFFICIAL COMMUNICATIONS: Subunit IV(a): Writing process: designing the document, writing a first 12 0 8 w.e.f. Academic Session 2018-19 88 draft, editing the draft. Designing the document: Goal orientation, readership analysis, creating a message, organising information, constructing an outline; Readership analysis – Managing readership expectations; Identifying the key persuasive factors; Creating a message – A sentence, single idea, word limit, self[1]explanatory, action-centered; Organising information – Vertical and horizontal organisation, summarising and grouping, managing detail; Writing first draft – summaries, introductions, headings, bullet points; Effective editing – paragraphs, sentences, words. Subunit IV(b): Practice exercises on writing emails, letters, memos, resume assigned by the course teacher.
Texts and References:
• Mandy Kotzman and Anne Kotzman (2008), Listen to me, listen to you: A step-by-step guide to communication skills training, Victoria: Acer.
• Anne Kotzman (1989), Listen to me, listen to you, Penguin.
• Alan Barker (2010). Improve your communication skills (2nd end), London, Philadelphia, New Delhi: Kogan Page Limited.
• Richard Ellis (2002). Communication Skills: Stepladders to success for the professional, Bristol, Portland: Intellect.
• Randy Fujishin (2009). Creating communication: Exploring and expanding your fundamental communication skills (2nd edn), Rowman & Littlefield Publishers, Inc.
• John O. Greene and Brant R. Burleson (2003). Handbook of Communication and Social Interaction Skills, Mahwah, New Jersey and London: Lawrence Erlbaum Associates, Publishers.
Course Outcomes
Understand the importance of self-esteem and how to develop it.
Understand the different types of listening and how to use them effectively.
Understand the concept of self-assertion and how to use it effectively.
Understand the principles of official communications and how to write effective emails, letters, memos, and resumes.
Specific Learning Outcomes
By the end of the course, students will be able to:
Define self-esteem and explain its importance.
Identify the different types of listening and explain their benefits.
Use active and reflective listening effectively.
Define self-assertion and explain its importance.
Use the different skills of self-assertion effectively.
Write effective emails, letters, memos, and resumes.
In addition to the knowledge and understanding outcomes, students will also be able to:
Analyze and evaluate communication interactions.
Apply the principles of communication skills to their own lives and work.
Course Specific Outcomes
Understand the spiral model of personal development and how to use it to improve self-esteem.
Identify problem areas in their own communication skills and develop a plan to improve them.
Practice the different skills of self-assertion in a variety of contexts.
Write effective emails, letters, memos, and resumes that meet the standards of professional communication.
Film Appreciation Skills
Film Appreciation Skills
(BJMCPAS304)
BA-III (SEC)
Syllabus
Unit-I
FILM CONSTRUCTS: Mise en scène: setting, performance and movement, costume and props; Cinematography: colour, lighting, camerawork; Sound: Diegetic and non-diegetic sound.
Unit-II
FILM EDITING: Concept; Styles – continuity editing, movement and speed, shot size, cross-cutting; Editing decisions – Long take or montage.
Unit-III
INTERPRETING FILMS: ‘Reading’ films: Audience as reader; Film form: Formalism and realism; Genre: Concept; Genre through image and sound.
Unit-IV
NARRATIVE: Concept; Plot structure – Character, stories, storytelling expectations; Narrative structure and the viewer – position of the viewer, Hollywood narratives, audience as a reader, narrative pleasure, narrative dependence on opposition.
Unit-V
PRACTICE SESSIONS: WATCHING AND ‘READING’ FILMS Watch the following films and analyse them using concepts learnt in Units 1 to 4: Pather Panchali, Kaagaz Ke Phool, Do Beegha Zameen, Jaane Bhi Do Yaaron, Vertigo, 8½, Life is Beautiful, Seven Samurai, The Artist.
Texts and References:
• Nathan Abrams, Ian Bell and Jan Udris (2001). Studying Film, London: Arnold.
• Sarah Casey Benyahia, Freddie Gaffney and John White (2006). As film studies: The essential introduction, London and New York: Routledge.
• Warren Buckland (1998). Film Studies, London: Hodder and Stoughton.
• Andrew M. Butler (2005). Film Studies, Herts: Pocket Essentials.
Motion pictures:
• Do Beegha Zameen (1953)
• Pather Panchali (1955)
• Kaagaz Ke Phool (1959)
• Jaane Bhi Do Yaaron (1983)
• Vertigo (1958)
• 8½ (1963)
• Life is Beautiful (1997)
• The Artist (2011)
Course Outcomes
Understand the basic concepts of film theory and criticism, including mise-en-scène, cinematography, sound, editing, and narrative.
Be able to analyze and interpret films using these concepts.
Understand the different genres of film and how they are defined.
Be able to identify and analyze the different elements of film form and style.
Specific Learning Outcomes
By the end of the course, students will be able to:
Define mise-en-scène, cinematography, sound, editing, and narrative and explain their importance in film.
Analyze and interpret films using these concepts.
Identify and analyze the different genres of film.
Identify and analyze the different elements of film form and style.
In addition to the knowledge and understanding outcomes, students will also be able to:
Write about films in a critical and analytical way.
Conduct research on films and film theory.
Create their own films using the concepts and techniques they have learned.
Course Specific Outcomes
Understand the concept of audience as reader and how it applies to film.
Understand the difference between formalism and realism in film.
Identify and analyze the different elements of genre in film.
Identify and analyze the different elements of narrative structure in film.
Understand the role of film in society and culture.
Be able to identify and analyze the different ways in which films can be interpreted.
Be able to evaluate the quality of films.
Be able to communicate effectively about films.